Whoa Dough Debuts Two-Bite Gluten Free Cookie Dough Packs

New snackable format brings cookie dough to more occasions

Published on Feb. 27, 2026

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Whoa Dough, a brand focused on gluten-free indulgence, is launching its newest product: Two-Bite Snackable Cookie Dough Packs. Available in Chocolate Chip, Sugar Cookie, and Brownie Batter flavors, each portion-sized pack contains two refrigerated ready-to-eat, safe-to-eat raw cookie dough bites. The new line debuted at Grocery Outlet locations on the West Coast and will expand nationally to more than 2,500 additional retail locations in 2026.

Why it matters

By creating a truly snackable cookie dough format, Whoa Dough is unlocking an entirely new eating occasion that lives outside the baking aisle and complements, rather than replaces, traditional ready-to-bake cookie dough. The two-bite format also opens doors for growth in convenience, drug, and travel retail, as the brand expands its reach.

The details

Unlike traditional cookie dough, historically sold for planned baking occasions, these snack packs reflect how consumers actually enjoy cookie dough today—in small, spontaneous bites driven by impulse and craving. Crafted with Whoa Dough's commitment to clean, allergen friendly ingredients, the new cookie dough packs are certified gluten free, vegan, dairy free, egg free, non-GMO project verified, and safe to eat raw.

  • The new line debuted last December at Grocery Outlet locations on the West Coast.
  • The two-bite snack packs will expand nationally to more than 2,500 additional retail locations in 2026.

The players

Whoa Dough

A modern gluten free indulgence brand on a mission to bring more snack happiness to the world.

Todd Goldstein

The founder of Whoa Dough who set out to create safe and delicious treats for his gluten sensitive family.

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What they’re saying

“This launch brings us one step closer to our long term vision of building the leading gluten free indulgence platform. Consumers want nostalgic treats made with ingredients they trust. Cookie dough has always been eaten in small, indulgent bites, yet until now it has rarely been designed that way. These two-count snack packs make gluten free cookie dough more accessible and more fun than ever. I am incredibly excited to bring this innovation to shoppers nationwide.”

— Todd Goldstein, Founder of Whoa Dough

What’s next

Whoa Dough's new Two-Bite Snackable Cookie Dough Packs will be available for sampling at the brand's booth #5035 in Hall E at Expo West in Anaheim, California from March 4-6, 2026.

The takeaway

By rethinking cookie dough through a snacking lens, Whoa Dough is redefining what the category can be and where it can show up, making gluten-free indulgence more accessible and fun for modern consumers.