Jameson Welcomes Music Icon J Balvin as the Newest Member of the Family

The partnership marks the beginning of a new creative collaboration rooted in music, connection and culture.

Mar. 30, 2026 at 5:00pm

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An abstract close-up image of shattered glass and glittering sequins, captured in dramatic high-contrast studio lighting to create a glamorous, high-fashion aesthetic that conceptually represents the energy and artistry of the music industry.Jameson's new partnership with global music icon J Balvin celebrates the shared spirit of community and cultural connection through music.Dublin Today

Jameson Irish Whiskey has announced a partnership with global music icon J Balvin, marking the beginning of a new creative collaboration rooted in music, connection and culture. Balvin, recognized as one of the most influential artists of his generation, will work with Jameson on various initiatives around the world, building on the brand's long-standing commitment to bringing communities together through music and cross-cultural projects.

Why it matters

This partnership aligns Jameson with a prominent Latin music star, allowing the brand to expand its global reach and connect with new audiences through shared passions for music and culture. Balvin's ability to transcend borders and bring people together through his art makes him an ideal fit for Jameson's mission of fostering community spirit.

The details

As part of the new collaboration, Balvin and fellow Colombian artist Ryan Castro appear in a new Jameson track called 'Pal Agua,' marking the start of the partnership. Jameson is also looking to expand its creative footprint by connecting with global audiences through shared interests in music, fashion, and football culture.

  • The partnership was announced on March 30, 2026.

The players

J Balvin

A global music icon recognized as one of the most influential artists of his generation, known for his ability to transcend borders and bring people together through his art.

Jameson Irish Whiskey

The world's bestselling Irish whiskey, a top 3 international whiskey brand and a top 10 international spirits brand, anchored by the spirit of togetherness and community.

Ryan Castro

A Colombian artist who collaborated with J Balvin on the new Jameson track 'Pal Agua.'

Florian Sallaberry

The Brand Comms, Content & Partnerships Director at Jameson, who commented on the partnership.

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What they’re saying

“J Balvin is an artist who moves effortlessly across cultures and disciplines, that's something we deeply connect with at Jameson. He brings a strong sense of community to everything he does, which makes this partnership feel incredibly natural and exciting for us.”

— Florian Sallaberry, Brand Comms, Content & Partnerships Director at Jameson

What’s next

Jameson and J Balvin will continue to collaborate on various global initiatives and creative projects in the coming years, further expanding the brand's reach and connection with music and culture enthusiasts around the world.

The takeaway

This partnership demonstrates Jameson's commitment to embracing diverse global talent and cultural influences, allowing the brand to forge deeper connections with new audiences through shared passions for music, art, and community.