Jameson Welcomes Music Icon J Balvin as Newest Partner

The Irish whiskey brand expands its creative collaboration with the global superstar.

Mar. 30, 2026 at 5:11pm

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An extreme close-up photograph of a shimmering, glittering gold sequin texture, reflecting dramatic studio lighting to create a high-fashion, luxury aesthetic that conceptually represents the partnership between Jameson Irish Whiskey and Latin music superstar J Balvin.Jameson's new creative collaboration with Latin music icon J Balvin aims to fuse the brand's Irish heritage with the artist's global influence.Dublin Today

Jameson Irish Whiskey has announced a new partnership with international music icon J Balvin. The collaboration will bring together the brand's Irish heritage and the artist's Latin roots through various creative projects focused on music, connection, and culture.

Why it matters

This high-profile partnership between Jameson and J Balvin represents the whiskey brand's continued efforts to expand its reach and appeal to diverse global audiences, particularly younger consumers, by aligning with influential cultural figures.

The details

As part of the new collaboration, J Balvin will work with Jameson on a variety of creative initiatives, including limited-edition product releases, experiential events, and content series that celebrate their shared values of music, community, and self-expression.

  • The partnership was announced on March 30, 2026.

The players

Jameson Irish Whiskey

An iconic Irish whiskey brand owned by Pernod Ricard, known for its smooth taste and long heritage.

J Balvin

A Colombian singer, songwriter, and record producer who is one of the biggest Latin music stars in the world, known for his reggaeton and Latin trap music.

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What they’re saying

“We're thrilled to welcome J Balvin to the Jameson family. His global influence and commitment to celebrating diverse cultures make him the perfect partner as we continue to expand our brand's reach and connect with new audiences.”

— Brendan Buckley, International Marketing Director, Jameson Irish Whiskey

“Jameson has always been a brand that I've admired for its rich history and commitment to quality. I'm excited to collaborate with them on projects that will bring our shared passions for music and culture to life in new and innovative ways.”

— J Balvin

What’s next

Jameson and J Balvin plan to unveil their first co-created product and experiential activation later this year.

The takeaway

This partnership between the iconic Irish whiskey brand and the global Latin music superstar represents Jameson's strategic efforts to connect with diverse international audiences and leverage influential cultural figures to drive brand awareness and engagement.