Cycling Tourism Market Projected to Reach $190+ Billion by 2030

Driven by eco-tourism, fitness trends, and digital booking platforms

Published on Feb. 13, 2026

The cycling tourism market is expected to grow from $125.53 billion in 2025 to $136.58 billion in 2026, with a compound annual growth rate (CAGR) of 8.8%. This growth is fueled by rising demand for eco-friendly and sustainable travel, increased investment in cycling infrastructure, and the expansion of organized cycling tour operators. Looking ahead, the market is projected to reach $190.04 billion by 2030 at a CAGR of 8.6%, driven by factors like the growing popularity of e-bikes, self-guided tours, and digital route planning tools.

Why it matters

The alignment of cycling tourism with eco-friendly travel practices is a key factor driving market growth, as environmental awareness and the desire for sustainable travel options continue to rise. Cycling presents a low-carbon option for exploring destinations with minimal impact, appealing to the 69% of travelers in 2023 who are actively seeking eco-friendly travel experiences.

The details

Innovation remains a focal point for leading companies in the cycling tourism sector, with initiatives like LifeCycle Adventures' new premium private cycling tours in Croatia and the acquisition of Inspired Italy Cycle Business by Active Travel. These developments emphasize the industry's shift toward sustainable and active tourism, catering to consumer preferences for immersive, eco-friendly travel experiences.

  • The cycling tourism market is projected to grow from $125.53 billion in 2025 to $136.58 billion in 2026.
  • The market is expected to reach an estimated $190.04 billion by 2030 at a CAGR of 8.6%.

The players

Backroads

A prominent player in the cycling tourism market.

Trek Travel

A leading company in the cycling tourism sector.

Intrepid Travel

A major player in the cycling tourism market.

G Adventures

A prominent company in the cycling tourism industry.

Explore Worldwide

A key player in the cycling tourism market.

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What’s next

The cycling tourism market is expected to continue its growth trajectory, with key trends like the increasing adoption of e-bike tourism, the rise of self-guided cycling tours, and the expansion of cycling-friendly infrastructure expected to drive further expansion in the coming years.

The takeaway

The cycling tourism market's alignment with eco-friendly and sustainable travel practices, coupled with the growing consumer demand for low-impact exploration, positions the industry for significant growth in the coming years. This shift toward active, immersive, and environmentally conscious travel experiences presents opportunities for both established players and new entrants in the cycling tourism sector.