OpenbooQ Launches in Dayton, Announces New Co-CEO

Roofing startup reports homeowner savings of over 40% with transparent pricing and professional installation.

Apr. 2, 2026 at 7:26pm

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A photorealistic studio still life featuring a collection of premium roofing shingles, nails, and tools arranged in a clean, minimalist composition, conveying a sense of quality, precision, and innovation in the roofing industry.OpenbooQ's transparent pricing and high-quality roofing materials aim to disrupt the traditional industry model.Today in Dayton

OpenbooQ, a technology-driven roofing platform, has officially launched operations in Dayton, Ohio. The company has named co-founder Patrick Salyers as Co-Chief Executive Officer, joining Michael Chesbrough at the helm. OpenbooQ offers AI-powered estimates, wholesale pricing, and full-service professional installation, allowing homeowners to save 30-50% compared to traditional roofing contractors.

Why it matters

OpenbooQ's direct-to-consumer model aims to disrupt the roofing industry by providing transparent pricing and high-quality service, empowering homeowners and challenging the traditional sales-driven approach of many roofing companies.

The details

OpenbooQ manages the entire roofing project lifecycle, from initial estimation to final installation. The company offers instant AI-powered estimates, wholesale pricing on materials, and full accountability through body cameras and dedicated project managers. Recent local projects have shown savings of 40-50% compared to traditional roofing contractors.

  • OpenbooQ officially launched operations in Dayton, Ohio on April 2, 2026.
  • The company has plans to expand nationwide within the next 18 months.

The players

Patrick Salyers

Co-founder and new Co-Chief Executive Officer of OpenbooQ, responsible for the company's financial strategy, marketing, revenue generation, and administrative functions.

Michael Chesbrough

Co-founder and continuing Co-Chief Executive Officer of OpenbooQ, leading the company's technological advancements, market expansion, and day-to-day roofing operations.

Alex Skelton

Chief Operations Officer of OpenbooQ, overseeing the company's commitment to high-quality, fully warrantied roofs without sacrificing cost savings.

OpenbooQ

A technology-driven roofing platform that offers AI-powered estimates, wholesale pricing, and full-service professional installation to homeowners, with the goal of disrupting the traditional roofing industry.

ART inc.

A technology and marketing powerhouse that is backing OpenbooQ.

Myosin

A technology and marketing powerhouse that is backing OpenbooQ.

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What they’re saying

“We couldn't think of a better place to launch Openbooq than right here in our hometown of Dayton, Ohio. Starting in our own backyard keeps us grounded in our community.”

— Patrick Salyers, Co-CEO, OpenbooQ

“We are setting out to fundamentally change the roofing industry. By building a model that is strictly consumer-first, we are finally able to drive down costs significantly and put the power back in the homeowners' hands.”

— Michael Chesbrough, Co-CEO, OpenbooQ

“These numbers aren't anomalies; they are the result of removing the 80% to 120% markups typically added for sales commissions, material and labor markups and overhead. This is all done without cutting quality. We are only installing fully warranted roofing systems.”

— Michael Chesbrough, Co-CEO, OpenbooQ

“Our mission is simple: keep more money in the homeowner's pocket. We aren't just telling people we can save them money; we are proving it with every roof we install.”

— Patrick Salyers, Co-CEO, OpenbooQ

“We haven't sacrificed an ounce of quality to cut costs. Our customers are receiving the same high-quality, fully warrantied roofs they expect from a traditional roofing company, but with a significantly better experience while saving 30-50%.”

— Alex Skelton, Chief Operations Officer, OpenbooQ

What’s next

OpenbooQ plans to expand its direct-to-consumer roofing platform to additional markets nationwide within the next 18 months.

The takeaway

OpenbooQ's launch in Dayton represents a significant shift in the roofing industry, as the company's transparent pricing, high-quality service, and consumer-first approach challenge the traditional sales-driven model. This could lead to more affordable and accessible roofing solutions for homeowners across the country.