OpenbooQ Launches Direct-to-Consumer Roofing Platform

Ohio-based startup aims to disrupt traditional roofing model with transparent online pricing and project management.

Published on Feb. 25, 2026

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OpenbooQ, a Dayton, Ohio-based startup, is launching a direct-to-consumer roofing platform that allows homeowners to design, price and schedule roof replacements online without meeting with a commissioned sales representative. The platform offers AI-generated estimates in 30 seconds, wholesale material pricing, and assigned project managers to oversee each job.

Why it matters

The traditional roofing industry has long been criticized for aggressive sales tactics and opaque pricing that includes layers of middleman markups. OpenbooQ aims to disrupt this model by providing homeowners with a transparent, technology-driven alternative that cuts out the 'nonsense' of the traditional approach.

The details

The OpenbooQ platform presents pricing as a line-item breakdown that includes material costs, standardized labor, and a 10% platform fee. The company says materials are offered at wholesale cost with no markup, and each project includes an assigned project manager, quality control inspections, and installation crews using body cameras. OpenbooQ plans to first launch the platform in its hometown of Dayton, Ohio, before expanding to Texas and then nationally within 18 months.

  • OpenbooQ will launch its direct-to-consumer roofing platform on March 12, 2026.
  • The company plans to expand the platform to Texas before a national rollout within 18 months.

The players

OpenbooQ

A Dayton, Ohio-based startup that is launching a direct-to-consumer roofing platform to disrupt the traditional roofing industry model.

Michael Chesbrough

The co-founder and CEO of OpenbooQ, who says he saw firsthand the unfairness of the traditional roofing model while sitting at kitchen tables for years.

ARTI

The company leading the platform development for OpenbooQ.

Myosin

The company that will oversee marketing and customer acquisition for the OpenbooQ platform.

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What they’re saying

“Sitting at kitchen tables for years, I saw firsthand how unfair the traditional roofing model is to homeowners. People are paying for layers of middleman markups and aggressive sales pitches instead of just paying for a good roof. We built OpenbooQ to cut the nonsense.”

— Michael Chesbrough, Co-founder and CEO of OpenbooQ

What’s next

OpenbooQ plans to first launch the platform in Dayton, Ohio, on March 12, 2026, before expanding to Texas and then nationally within 18 months.

The takeaway

OpenbooQ's direct-to-consumer roofing platform represents a potential industry disruption, offering homeowners a transparent, technology-driven alternative to the traditional roofing model that has long been criticized for aggressive sales tactics and opaque pricing.