CPR Strategic Marketing Supports Employers Healthcare Alliance

New digital campaign launched to promote healthcare access and education

Apr. 6, 2026 at 6:30pm

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A glowing, neon-outlined illustration of a medical stethoscope against a dark background, symbolizing the healthcare industry and the digital campaign's focus on improving healthcare access.A digital campaign aims to amplify the Employers Healthcare Alliance's mission of improving healthcare access and education for Ohio businesses.Columbus Today

CPR Strategic Marketing Communications, a marketing agency based in Columbus, Ohio, has announced its support for the Employers Healthcare Alliance (EHA), a nonprofit organization focused on improving healthcare access and education for businesses and their employees. As part of this partnership, CPR has launched a new digital campaign to raise awareness about the EHA's initiatives and resources.

Why it matters

The Employers Healthcare Alliance plays a crucial role in helping small and medium-sized businesses navigate the complex healthcare landscape and provide better coverage options for their employees. CPR's digital campaign aims to amplify the EHA's message and reach more employers who can benefit from its services, ultimately improving healthcare access and outcomes for workers across Ohio.

The details

The new digital campaign from CPR Strategic Marketing Communications will leverage a variety of online channels, including social media, email marketing, and targeted advertising, to showcase the EHA's programs and resources. The campaign will highlight the EHA's efforts to negotiate better healthcare rates for member businesses, provide educational workshops on insurance options, and connect employers with trusted healthcare providers in their local communities.

  • The Employers Healthcare Alliance was founded in 2020 to address the growing healthcare challenges faced by small and medium-sized businesses.
  • CPR Strategic Marketing Communications has been a partner of the EHA since 2022, providing marketing and communications support.

The players

Employers Healthcare Alliance (EHA)

A nonprofit organization that helps small and medium-sized businesses in Ohio access affordable and comprehensive healthcare coverage for their employees.

CPR Strategic Marketing Communications

A marketing agency based in Columbus, Ohio, that specializes in supporting nonprofit organizations and healthcare-related clients.

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What they’re saying

“We're thrilled to be working with CPR to amplify our message and reach more employers who can benefit from the resources and support of the Employers Healthcare Alliance.”

— Sarah Johnson, Executive Director, Employers Healthcare Alliance

“Our digital campaign is designed to educate employers about the EHA's mission and demonstrate how they can leverage the alliance's collective buying power and expertise to provide better healthcare options for their workers.”

— Michael Russo, President, CPR Strategic Marketing Communications

What’s next

The Employers Healthcare Alliance plans to host a series of virtual and in-person events throughout 2026 to further engage with its member businesses and promote the benefits of its programs.

The takeaway

By partnering with CPR Strategic Marketing Communications, the Employers Healthcare Alliance is taking a proactive step to raise awareness about its mission and empower more small and medium-sized businesses in Ohio to provide their employees with affordable and comprehensive healthcare coverage.