CPR Strategic Marketing Communications Launches Digital Resource Library for HR and Benefit Professionals

New platform created in partnership with Augmento Health Advisors aims to simplify healthcare decisions and improve employee outcomes

Apr. 6, 2026 at 2:15pm

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The Employers Healthcare Alliance (EHA), a nonprofit managed, employer-powered HR/Benefits community, has unveiled its new Digital Resource Library (DRL). This centralized online platform, created by CPR Strategic Marketing Communications in partnership with Augmento Health Advisors, is designed exclusively for human resource and benefits professionals seeking practical solutions to today's most pressing healthcare and employee benefits challenges.

Why it matters

Rising healthcare costs and increasingly complex benefit programs compel employers to seek new approaches beyond traditional insurance models. The DRL presents carefully vetted, high-quality vendor solutions and innovative benefit strategies to help small to mid-size employers simplify healthcare decisions, improve employee health outcomes and more effectively manage rising healthcare costs.

The details

The DRL is intended to be a single, trusted destination where HR and benefits professionals can quickly access reliable vendor solutions and practical strategies. It will continue to expand with new content added monthly, including employer case studies, vendor solution summaries, educational webinars and strategic guidance from industry experts. The goal is to simplify the search process and help employers connect with the resources they need to deliver better outcomes for their employees.

  • The DRL was unveiled on April 6, 2026.

The players

Employers Healthcare Alliance (EHA)

A nonprofit managed, employer-powered HR/Benefits community dedicated to simplifying healthcare, improving benefit outcomes and lowering costs through education, advocacy and actionable benefit strategies.

CPR Strategic Marketing Communications

The marketing communications agency that created the Digital Resource Library in partnership with Augmento Health Advisors.

Augmento Health Advisors

A strategic consulting firm that partnered with CPR Strategic Marketing Communications to create the Digital Resource Library.

Robert McCollins

Founder and chief community organizer of the Employers Healthcare Alliance.

Kay Van Der Vaart

Partner at Augmento Health Advisors and director of education and community resources for the Employers Healthcare Alliance.

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What they’re saying

“Rising healthcare costs and increasingly complex benefit programs compel employers to seek new approaches beyond traditional insurance models.”

— Robert McCollins, Founder and chief community organizer of the Employers Healthcare Alliance

“Together with CPR Strategic Marketing Communications, we created the DRL to give HR and benefits professionals a single, trusted destination where they can quickly access reliable vendor solutions and practical strategies.”

— Kay Van Der Vaart, Partner at Augmento Health Advisors and director of education and community resources for the Employers Healthcare Alliance

What’s next

The DRL will continue to expand with new content added monthly, including employer case studies, vendor solution summaries, educational webinars and strategic guidance from industry experts.

The takeaway

The Digital Resource Library provides HR and benefits professionals with a centralized platform to access carefully vetted solutions and innovative strategies to help small to mid-size employers simplify healthcare decisions, improve employee health outcomes and more effectively manage rising healthcare costs.