AJ's Tacos Taps Into Viral Soft-Serve Margarita Trend

The West Side taco spot is now serving up colorful frozen cocktails at its Sullivant Avenue restaurant.

Apr. 6, 2026 at 5:11pm

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A vibrant, high-contrast silkscreen print of a single soft-serve margarita glass repeated in a grid, rendered in a bold, pop art style with neon colors and heavy black outlines, conceptually representing the trendy new frozen cocktail offering at AJ's Tacos.AJ's Tacos' new soft-serve margaritas bring a colorful, social media-friendly twist to the classic frozen cocktail.Columbus Today

AJ's Tacos, a popular taco restaurant in Columbus, Ohio, has announced that it is now offering soft-serve margaritas, a trendy frozen cocktail that has been gaining popularity on social media platforms like TikTok and Instagram. The restaurant is offering pineapple, strawberry, and swirl flavors, with optional shooters available for an extra charge.

Why it matters

The soft-serve margarita trend has been spreading rapidly across the country, with restaurants citing social media demand as a key driver for adding the item to their menus. The drink's nostalgic look and camera-friendly presentation have made it a hit on social media, and AJ's Tacos' decision to offer the item could help the restaurant capitalize on this trend and attract new customers, especially as the weather warms up and patio season approaches.

The details

Unlike a traditional frozen margarita, the soft-serve version is creamier and thicker, allowing it to hold the signature ice-cream-style swirl that has become a hallmark of the trend. AJ's Tacos is offering the soft-serve margaritas at its Sullivant Avenue brick-and-mortar location, where the restaurant recently highlighted its expanded dine-in setup, family-friendly seating, and kids area. The restaurant, which is known for its birria and halal-friendly street tacos, has previously leaned into visually striking menu items, but the soft-serve margarita may be its most social media-ready addition yet.

  • AJ's Tacos announced the new soft-serve margarita menu item on March 16, 2026.
  • The soft-serve margarita trend has been spreading across TikTok and Instagram in recent weeks.

The players

AJ's Tacos

A popular taco restaurant in Columbus, Ohio, known for its birria and halal-friendly street tacos.

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What they’re saying

“the viral sensation”

— AJ's Tacos

The takeaway

AJ's Tacos' decision to offer soft-serve margaritas demonstrates the restaurant's willingness to adapt to emerging food trends and capitalize on social media-driven consumer demand. As the weather warms up and patio season approaches, the colorful and visually striking frozen cocktails could help the restaurant attract new customers and further solidify its reputation as a trendy and innovative dining destination in Columbus.