Exchange Traded Concepts Reduces Bread Financial Holdings Stake

The institutional investor sold over 23,000 shares of the financial services company in Q4 2025.

Mar. 31, 2026 at 8:03am

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Exchange Traded Concepts LLC, an institutional investor, reduced its position in Bread Financial Holdings, Inc. (NYSE: BFH) by 23.7% in the fourth quarter of 2025. The firm now owns approximately 76,017 shares, or 0.17% of the company's stock, valued at $5.6 million.

Why it matters

This filing provides insight into the investment decisions of Exchange Traded Concepts, a prominent institutional investor. Changes in large shareholders' positions can signal broader market trends or shifts in sentiment around a particular stock.

The details

According to the disclosure with the Securities and Exchange Commission, Exchange Traded Concepts sold 23,573 shares of Bread Financial Holdings during the fourth quarter. The firm now owns 76,017 shares, down from the previous quarter's holding of 99,590 shares.

  • Exchange Traded Concepts filed the disclosure on March 31, 2026.
  • The reduction in shares occurred during the fourth quarter of 2025.

The players

Exchange Traded Concepts LLC

An institutional investor that manages exchange-traded funds and other investment products.

Bread Financial Holdings, Inc.

A financial services company that specializes in providing private label credit programs, co-brand credit cards, and digital payment solutions for retail partners.

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The takeaway

This filing highlights the ongoing shifts in institutional ownership of Bread Financial Holdings, which could signal broader trends in the financial services and credit card industries. Investors will likely continue to monitor changes in major shareholders' positions to gauge market sentiment around the company.