Coca-Cola Offers NCAA March Madness 2026 Shoot and Score Promotion

Chance to win Final Four trip, instant prizes like Hulu, Uber Eats, and Fanatics gift cards

Feb. 25, 2026 at 6:09pm

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The Coca-Cola® NCAA® March Madness® 2026 Shoot and Score Promotion gives eligible U.S. residents the chance to win a 5-day, 4-night trip to the 2027 NCAA Final Four, plus hundreds of instant win prizes like Hulu gift cards, Uber Eats credits, Fanatics gift cards, and more. Participants can play the Instant Win Game and enter the Sweepstakes through April 6, 2026.

Why it matters

This promotion allows basketball fans across the country to engage with the excitement of March Madness through a variety of prizes, from travel packages to digital gift cards. It provides an interactive way for Coca-Cola to connect with its consumers and build brand loyalty around one of the most popular sporting events.

The details

The Coca-Cola® NCAA® March Madness® 2026 Shoot and Score Promotion combines an Instant Win Game and a Sweepstakes drawing. Participants can play the Instant Win Game for prizes like Hulu gift cards, Uber Eats credits, Fanatics gift cards, and more. They are also automatically entered into a drawing for one of two grand prizes - a 5-day, 4-night trip for two to either the 2027 NCAA Division I Men's Basketball Final Four in Detroit, Michigan or the 2027 NCAA Division I Women's Basketball Final Four in Columbus, Ohio.

  • The promotion period runs from February 9, 2026 at 10:00 a.m. ET through April 6, 2026 at 11:59 p.m. ET.
  • The grand prize winners will be able to attend the 2027 NCAA Final Four events.

The players

The Coca-Cola Company

The sponsor of the Coca-Cola® NCAA® March Madness® 2026 Shoot and Score Promotion.

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What’s next

The grand prize winners will be announced and able to attend the 2027 NCAA Final Four events of their choice.

The takeaway

This promotion provides an exciting opportunity for basketball fans to engage with the NCAA March Madness tournament through a variety of prizes, from travel packages to digital gift cards. It demonstrates Coca-Cola's continued commitment to connecting with consumers around marquee sporting events.