Ohio Launches 'Uniquely Ohio' Campaign to Highlight $6.6B Wine Industry

New statewide initiative aims to showcase the state's thriving wine producers and their economic impact.

Published on Feb. 21, 2026

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The Ohio Department of Agriculture has announced the launch of a new statewide initiative called 'Uniquely Ohio' that will highlight the state's thriving $6.6 billion wine industry. The campaign, administered by the Ohio Grape Industries Committee, will focus on storytelling and outreach to connect consumers with the diverse range of wineries across Ohio, which is the seventh-largest wine producer in the country with over 430 licensed wine manufacturers.

Why it matters

Ohio's wine industry is a significant economic driver for the state, generating $6.6 billion in economic activity and supporting over 40,000 full-time jobs. The 'Uniquely Ohio' campaign aims to further boost the industry's impact by encouraging residents and visitors to explore the state's wine regions and support local wineries and businesses.

The details

The 'Uniquely Ohio' initiative will showcase the creativity and dedication of those involved in Ohio winemaking, emphasizing the integral role these businesses play in local communities and the broader agricultural landscape. Beyond its economic impact, Ohio's wine industry is also a significant draw for tourism, with more than 2.3 million wine-related tourists visiting the state's wineries each year.

  • The 'Uniquely Ohio' campaign is set to launch this month (February 2026).
  • June is recognized as Ohio Wine Month by TourismOhio, a month-long celebration that spotlights vineyards and wineries throughout the state.

The players

Ohio Department of Agriculture (ODA)

The state agency that announced the 'Uniquely Ohio' program and oversees the Ohio Grape Industries Committee.

Ohio Grape Industries Committee

The organization that will administer the 'Uniquely Ohio' campaign, focused on storytelling and outreach to connect consumers with Ohio's diverse range of wineries.

Brian Baldridge

The Director of the Ohio Department of Agriculture, who emphasized the importance of the state's wine industry and the goals of the 'Uniquely Ohio' campaign.

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What they’re saying

“Ohio wineries—and the people behind them—have created an incredible range of wines and experiences rooted in their communities. The Uniquely Ohio campaign encourages people to discover those wines and experiences right here in our home state, while highlighting the important role these businesses play in agriculture, tourism, and local economies across Ohio.”

— Brian Baldridge, Director, Ohio Department of Agriculture (archyde.com)

What’s next

The ODA anticipates that the 'Uniquely Ohio' campaign will foster continued growth for small businesses within the wine industry and reinforce wine's position as a vital cultural and economic asset for the state. The campaign's success will likely be measured by increased winery visitation, heightened consumer awareness of Ohio wines, and sustained economic contributions from the industry.

The takeaway

Ohio's wine industry is a significant economic driver for the state, generating $6.6 billion in economic activity and supporting over 40,000 full-time jobs. The 'Uniquely Ohio' campaign aims to further boost the industry's impact by encouraging residents and visitors to explore the state's diverse range of wineries and support local businesses, while also highlighting the industry's integral role in Ohio's agricultural landscape and local communities.