Why Are Mattress Sales Synonymous with Presidents Day?

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It's a common tradition for mattress stores to offer major sales and discounts around Presidents Day in February. According to mattress retailer SweetNight, this is because retailers are trying to boost slow first-quarter sales as consumers recover from holiday spending, and some early tax filers may have extra cash from refunds. Retailers also use the holiday to clear out old mattress models before the arrival of new spring inventory.

Why it matters

Presidents Day mattress sales have become an expected annual retail event, allowing consumers to potentially find good deals on mattresses during a traditionally slow shopping period. The sales also highlight how retailers strategically time promotions to align with consumer behavior and seasonal purchasing patterns.

The details

SweetNight, an online mattress retailer, explains that mattress stores offer big sales around Presidents Day to "boost slow first-quarter sales" as consumers may still be recovering from holiday spending. The company also notes that some early tax filers may have already received their refunds, "fueling a seasonal spike" in mattress purchases. Additionally, retailers use the holiday to clear out old mattress models before the arrival of new spring inventory.

• Presidents Day is celebrated on the third Monday of February each year.

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