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COSI Unveils Immersive Augmented Reality Experience
New "Verse COSI" attraction blends digital and physical elements for shared storytelling
Published on Feb. 12, 2026
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The Center of Science and Industry (COSI) in Columbus, Ohio has opened a new holographic theater attraction called Verse COSI that blends digital characters, interactive environments, and shared physical space to create story-driven experiences for guests to explore together.
Why it matters
The new Verse COSI attraction represents an innovative approach to blending technology and physical spaces to create immersive educational experiences. As technology becomes increasingly integrated into daily life, COSI's focus on STEM education and hands-on learning opportunities is crucial for engaging the public, especially younger generations, with science and technology.
The details
Verse COSI uses advanced augmented reality and projection mapping technologies to bring digital characters and environments to life around visitors. Guests can interact with the virtual elements and explore the narrative-driven experiences together, rather than passively viewing content on a screen.
- Verse COSI opened to the public on February 12, 2026.
The players
Frederic Bertley
President and CEO of COSI.
COSI
The Center of Science and Industry, a science museum and research center located in Columbus, Ohio.
What they’re saying
“Their work blends digital characters, interactive environments and shared physical space to create story‑driven experiences that guests explore together rather than alone behind a screen.”
— Amelia Robinson, Reporter (The Columbus Dispatch)
The takeaway
COSI's new Verse attraction demonstrates how museums and educational institutions can leverage emerging technologies like augmented reality to create immersive, collaborative learning experiences that engage visitors in innovative ways and inspire interest in STEM fields.
