Bread Financial Reports Strong Q4 and Full-Year 2025 Results

Company sees growth in new partners, renewals, and product mix

Jan. 29, 2026 at 8:39pm

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Bread Financial (NYSE:BFH) reported fourth quarter and full-year 2025 results that management described as 'strong' and in line with expectations, supported by partner additions, improving credit trends, and continued progress in deposits and capital actions. The company executed on its 'responsible growth' objective in 2025, signing seven major new brand partners and renewing multiple existing programs, particularly in the Home vertical. Bread Financial also saw growth in its direct-to-consumer deposit balances and returned $350 million of capital to shareholders in 2025.

Why it matters

Bread Financial's strong performance in 2025, marked by new partner additions, product innovations, and improved credit metrics, demonstrates the company's ability to execute on its strategic objectives and diversify its revenue streams. The company's focus on responsible growth and capital management also positions it well to navigate potential economic headwinds.

The details

In the fourth quarter, Bread Financial generated net income available to common stockholders of $53 million. Excluding a $42 million post-tax impact from expenses related to debt repurchases, adjusted net income was $95 million and adjusted earnings per diluted share were $2.07. Tangible book value per common share rose 23% year-over-year to $57.57, and return on average tangible common equity was 8% for the quarter and 20% for the full year. The company repurchased $120 million of common shares in the quarter (1.9 million shares) and ended the period with $240 million remaining under its current authorization.

  • In the fourth quarter, Bread Financial generated net income available to common stockholders of $53 million.
  • The company repurchased $120 million of common shares in the fourth quarter (1.9 million shares).

The players

Bread Financial

A Columbus, Ohio-based financial services company that specializes in providing private label credit programs, co-brand credit cards and digital payment solutions for retail partners.

Ralph Andretta

Chief Executive Officer of Bread Financial.

Perry Beberman

Chief Financial Officer of Bread Financial.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

Bread Financial's strong performance in 2025, marked by new partner additions, product innovations, and improved credit metrics, demonstrates the company's ability to execute on its strategic objectives and diversify its revenue streams. The company's focus on responsible growth and capital management also positions it well to navigate potential economic headwinds.