Procter & Gamble Shares Reduced by Princeton Global Asset Management

The institutional investor cut its position in the consumer goods giant by over 23% in Q4 2025.

Apr. 5, 2026 at 11:24am

Got story updates? Submit your updates here. ›

Princeton Global Asset Management LLC reduced its holdings in shares of Procter & Gamble Company (The) (NYSE:PG) by 23.3% in the fourth quarter of 2025, according to a recent 13F filing with the SEC. The institutional investor now owns 16,238 shares of the company's stock, valued at $2,327,000 as of the end of the quarter.

Why it matters

Procter & Gamble is one of the world's largest consumer goods companies, with a diverse portfolio of household and personal care brands. Institutional investors closely monitor changes in ownership of major blue-chip stocks like P&G, as these shifts can signal broader market trends or changes in investor sentiment.

The details

Princeton Global Asset Management sold 4,928 shares of Procter & Gamble in Q4 2025, reducing its total position to 16,238 shares. Other major institutional investors in P&G include Vanguard Group Inc., State Street Corp, Franklin Resources Inc., and Legal & General Group Plc. The stock currently has a 'Moderate Buy' rating from analysts, with an average price target of $167.06.

  • Princeton Global Asset Management filed its Q4 2025 13F report in early April 2026.

The players

Princeton Global Asset Management LLC

An institutional investment management firm that reduced its holdings in Procter & Gamble in Q4 2025.

Procter & Gamble Company (The)

A multinational consumer goods company headquartered in Cincinnati, Ohio, known for its diverse portfolio of household and personal care brands.

Got photos? Submit your photos here. ›

The takeaway

As a bellwether consumer goods stock, changes in institutional ownership of Procter & Gamble can provide insights into broader market trends and investor sentiment around household and personal care brands.