Kemba Credit Union and FlexPath DXP Debut Shop-by-Payment at Cincinnati Auto Show

New financing options and digital tools aim to improve car buying experience.

Mar. 31, 2026 at 2:44pm

Got story updates? Submit your updates here. ›

A blurred, abstract image of an auto show floor, with vibrant streaks of color representing the motion and energy of the event, conceptually illustrating how new technology is transforming the car buying process.New digital financing tools aim to streamline the car buying experience at the bustling Cincinnati Auto Show.Cincinnati Today

Kemba Credit Union, a regional financial institution, and FlexPath DXP, a fintech startup, have partnered to debut a new 'shop-by-payment' feature at the Cincinnati Auto Show. This allows car shoppers to easily visualize monthly payments and financing options directly on the auto show floor, with the goal of streamlining the often complex car buying process.

Why it matters

The car buying experience has long been criticized as opaque and intimidating for many consumers. By bringing digital financing tools directly to the auto show, Kemba and FlexPath aim to empower shoppers with more transparency and control over their purchase decisions.

The details

The 'shop-by-payment' feature allows auto show attendees to input their desired monthly budget and credit profile, then instantly see personalized financing options and estimated monthly payments for different vehicle models. This information is displayed on digital kiosks throughout the show floor, giving shoppers the ability to comparison shop based on their individual financial situation.

  • The Cincinnati Auto Show runs from March 27-31, 2026.
  • Kemba Credit Union and FlexPath DXP debuted the new 'shop-by-payment' feature at the start of the auto show on March 27.

The players

Kemba Credit Union

A regional credit union serving the greater Cincinnati area, known for its community-focused financial services.

FlexPath DXP

A fintech startup that provides digital tools and platforms to improve the car buying experience for both consumers and dealerships.

Got photos? Submit your photos here. ›

What they’re saying

“Our goal is to empower car shoppers with the information they need to make confident purchasing decisions that fit their budget.”

— Sarah Watkins, Vice President of Retail Lending, Kemba Credit Union

“By bringing personalized financing directly to the auto show floor, we're removing barriers and giving consumers more control over the car buying process.”

— Alex Randolph, CEO, FlexPath DXP

What’s next

Kemba Credit Union and FlexPath DXP plan to expand the 'shop-by-payment' feature to additional auto shows and dealerships throughout 2026 as they continue to refine the technology and user experience.

The takeaway

This partnership between a local credit union and a fintech startup demonstrates how digital tools can be leveraged to improve the traditionally opaque and frustrating car buying process, empowering consumers with more transparency and control over their purchasing decisions.