Waycross Partners Boosts Procter & Gamble Holdings

Investment firm increased stake in consumer goods giant by over 2,000% in Q4 2025

Mar. 29, 2026 at 11:24am

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Waycross Partners LLC, an institutional investor, significantly increased its holdings in Procter & Gamble Company (The) (NYSE:PG) during the fourth quarter of 2025, according to a recent SEC filing. The firm grew its stake in P&G by 2,260.4%, now owning 101,708 shares of the consumer goods giant.

Why it matters

This large increase in Waycross Partners' P&G position suggests the investment firm sees significant upside potential in the stock, which could signal broader investor confidence in the company's future performance and growth prospects.

The details

According to the filing, Waycross Partners' P&G holdings now account for approximately 1.2% of the firm's total investment portfolio, making it the 28th largest holding. The increased stake was achieved by the purchase of an additional 97,399 P&G shares during Q4 2025.

  • Waycross Partners filed the 13F report disclosing the increased P&G stake on March 29, 2026.
  • The firm grew its P&G holdings during the fourth quarter of 2025.

The players

Waycross Partners LLC

An institutional investment firm that significantly increased its stake in Procter & Gamble during Q4 2025.

Procter & Gamble Company (The)

A multinational consumer goods company headquartered in Cincinnati, Ohio, known for its diverse portfolio of household and personal care brands.

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The takeaway

Waycross Partners' large increase in its Procter & Gamble holdings suggests the investment firm sees strong growth potential in the consumer goods giant, which could signal broader market confidence in P&G's future performance.