Tounjian Advisory Partners LLC Reduces Stake in Procter & Gamble

Investment firm cuts holdings in consumer goods giant by nearly 80% in Q4

Mar. 22, 2026 at 11:25am

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Tounjian Advisory Partners LLC decreased its holdings in Procter & Gamble Company (NYSE:PG) by 78.8% in the fourth quarter, according to a recent 13F filing with the Securities and Exchange Commission. The firm now owns 3,712 shares of the company's stock, down from 17,526 shares previously.

Why it matters

Procter & Gamble is one of the world's largest consumer goods companies, with a portfolio of well-known brands like Tide, Gillette, and Pampers. Changes in institutional ownership of the stock can provide insights into investor sentiment and market trends around the company.

The details

Tounjian Advisory Partners reduced its position in Procter & Gamble during the fourth quarter. The firm sold 13,814 shares, leaving it with 3,712 shares worth $532,000 at the end of the quarter. The move comes as Procter & Gamble's stock has seen some volatility, trading between a 52-week low of $137.62 and a high of $174.80.

  • Tounjian Advisory Partners filed its 13F report for the fourth quarter of 2025 on March 22, 2026.

The players

Tounjian Advisory Partners LLC

An investment management firm that decreased its holdings in Procter & Gamble by nearly 80% in the fourth quarter of 2025.

Procter & Gamble Company (The)

A multinational consumer goods company headquartered in Cincinnati, Ohio, known for brands like Tide, Gillette, and Pampers.

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The takeaway

The reduction in Tounjian Advisory Partners' Procter & Gamble holdings suggests the firm may have concerns about the stock's near-term performance or broader market conditions, though the company remains a major player in the consumer goods space.