Crawford Investment Counsel Inc. Boosts Procter & Gamble Holdings

The investment firm increased its stake in the consumer goods giant by 3.6% in the third quarter.

Mar. 15, 2026 at 11:11am

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Crawford Investment Counsel Inc., an institutional investor, increased its holdings in Procter & Gamble Company (The) (NYSE:PG) by 3.6% in the third quarter, according to a recent SEC filing. The firm now owns 581,042 shares of the company's stock, valued at $89,277,000, making Procter & Gamble its 24th largest holding.

Why it matters

Procter & Gamble is a bellwether consumer goods company, and changes in institutional ownership can signal broader market trends or investor sentiment around the stock. Crawford's increased stake suggests confidence in P&G's performance and growth prospects.

The details

According to the filing, Crawford Investment Counsel acquired an additional 20,243 shares of Procter & Gamble in the third quarter. The firm now holds a 1.5% stake in the company, which is one of its top 25 holdings.

  • The filing covers the third quarter of 2026.

The players

Crawford Investment Counsel Inc.

An institutional investment management firm based in Atlanta, Georgia that oversees over $5 billion in client assets.

Procter & Gamble Company (The)

A multinational consumer goods company headquartered in Cincinnati, Ohio that produces a wide range of household and personal care products.

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The takeaway

Crawford's increased stake in Procter & Gamble reflects ongoing institutional confidence in the consumer goods giant's ability to weather economic conditions and maintain its market leadership position.