Procter & Gamble Stock Price Down 1.9%

Analysts Set New Price Targets for Consumer Goods Giant

Mar. 12, 2026 at 9:49pm

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Shares of Procter & Gamble Company (NYSE:PG) fell 1.9% during mid-day trading on Thursday, with the stock trading as low as $150.33. The decline came despite several research firms recently upgrading their price targets for the consumer goods giant.

Why it matters

Procter & Gamble is a bellwether for the consumer packaged goods industry, and its stock performance is closely watched by investors. The company's share price movements can provide insights into broader consumer spending trends and the overall health of the sector.

The details

The drop in Procter & Gamble's stock price on Thursday was attributed to a decline in trading volume, which fell 26% from the average daily volume. Several analysts have recently issued new price targets for the company, with JPMorgan Chase & Co. raising its target from $157 to $165 and upgrading the stock to 'overweight.' Other firms, including DBS Bank and Jefferies Financial Group, have also issued positive ratings and increased their price targets for Procter & Gamble.

  • Procter & Gamble's stock closed at $153.32 on Wednesday.
  • The stock traded as low as $150.33 on Thursday during mid-day trading.

The players

Procter & Gamble Company (The)

A multinational consumer goods company headquartered in Cincinnati, Ohio, founded in 1837 and known for its diverse portfolio of household and personal care products.

JPMorgan Chase & Co.

A global financial services firm that recently raised its price target for Procter & Gamble and upgraded the stock to 'overweight.'

DBS Bank

A Singapore-based multinational banking and financial services company that upgraded Procter & Gamble from 'hold' to 'buy' in a recent research note.

Jefferies Financial Group

A diversified financial services company that raised its price target for Procter & Gamble and upgraded the stock to 'buy' in a recent report.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This case highlights growing concerns in the community about repeat offenders released on bail, raising questions about bail reform, public safety on SF streets, and if any special laws to govern autonomous vehicles in residential and commercial areas.