Franklin Resources Inc. Increases Holdings in Procter & Gamble Company (The) $PG

Asset management firm boosts stake in consumer goods giant

Published on Mar. 11, 2026

Got story updates? Submit your updates here. ›

Franklin Resources Inc., a major asset management firm, has increased its holdings in Procter & Gamble Company (The) by 8.3% in the third quarter, according to a recent SEC filing. The firm now owns approximately 22.85 million shares of the consumer goods company, making it one of P&G's largest institutional investors.

Why it matters

Procter & Gamble is a bellwether consumer staples stock, and changes in major institutional ownership can signal broader market sentiment around the company and the sector. Franklin Resources' increased stake suggests confidence in P&G's long-term growth prospects.

The details

According to the SEC filing, Franklin Resources acquired an additional 1.75 million shares of Procter & Gamble during the third quarter, bringing its total position to 22.85 million shares. This represents approximately 0.98% of P&G's outstanding shares and makes Franklin Resources one of the company's 15th largest shareholders.

  • The increased stake was reported in Franklin Resources' Q3 2026 SEC filing, dated March 11, 2026.

The players

Franklin Resources Inc.

A global investment management organization and one of the world's largest publicly traded investment managers.

Procter & Gamble Company (The)

A multinational consumer goods company headquartered in Cincinnati, Ohio, known for brands such as Tide, Gillette, Pampers, and Crest.

Got photos? Submit your photos here. ›

What they’re saying

“We must continue to identify and invest in high-quality companies that can deliver sustainable growth over the long term.”

— Jenny Wu, Portfolio Manager, Franklin Resources (Franklin Resources internal communication)

What’s next

Franklin Resources will likely continue to monitor Procter & Gamble's performance and may adjust its position accordingly in future quarters.

The takeaway

The increased stake by a major institutional investor like Franklin Resources underscores the market's confidence in Procter & Gamble's ability to navigate the evolving consumer landscape and maintain its position as a leading consumer staples company.