American Century Companies Inc. Trims Stake in Procter & Gamble

Institutional investor reduces position in consumer goods giant by 14.5% in Q3

Mar. 3, 2026 at 1:39am

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American Century Companies Inc., an institutional investor, has trimmed its position in shares of Procter & Gamble Company (The) (NYSE:PG) by 14.5% during the 3rd quarter, according to a recent SEC filing. The firm now owns 1,351,495 shares of the company's stock, valued at $207,657,000.

Why it matters

Procter & Gamble is a major consumer goods conglomerate, and changes in institutional ownership can signal shifts in market sentiment around the company's performance and future prospects. This reduction by American Century Companies Inc. provides insight into how some investors view P&G's current position.

The details

According to the filing, American Century Companies Inc. sold 228,642 shares of Procter & Gamble stock during the 3rd quarter. The firm now owns 0.06% of the company's outstanding shares. Other hedge funds and institutional investors have also made changes to their P&G holdings in recent quarters, with some increasing and others decreasing their positions.

  • The position reduction occurred during the 3rd quarter of the year.

The players

American Century Companies Inc.

An institutional investment management firm that has reduced its stake in Procter & Gamble.

Procter & Gamble Company (The)

A multinational consumer goods company headquartered in Cincinnati, Ohio that produces a wide range of household and personal care products.

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The takeaway

This filing indicates that at least one major institutional investor has become slightly less bullish on Procter & Gamble's prospects, though the company remains a holding in American Century's portfolio. Investors will likely continue to monitor changes in institutional ownership of P&G stock as a signal of broader market sentiment.