Cincinnati Influencer Stars in Super Bowl Ad with Marshawn Lynch, Spike Lee

IShowSpeed appears in Bosch commercial alongside celebrity cameos

Published on Feb. 9, 2026

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Popular Cincinnati-based streamer IShowSpeed, whose real name is Darren Jason Watkins Jr., has landed a starring role in a Bosch appliances Super Bowl commercial featuring celebrity cameos from Marshawn Lynch and Spike Lee. The ad features IShowSpeed trading his signature look to become the "Justaguy" for the big game.

Why it matters

IShowSpeed's appearance in a high-profile Super Bowl commercial represents a major milestone for the 21-year-old influencer, who has built a massive following of over 20 million subscribers across his social media platforms. The ad also showcases Bosch's efforts to tap into the growing influence of online creators to reach younger consumers.

The details

In the Bosch commercial, IShowSpeed is seen interacting with NFL legend Marshawn Lynch and acclaimed director Spike Lee as he takes on the "Justaguy" persona, ditching his signature look of a backwards hat and oversized t-shirt. The ad aims to highlight Bosch's appliances and their ability to help "regular" people accomplish extraordinary things in the kitchen.

  • The Bosch Super Bowl commercial featuring IShowSpeed aired during the 2026 Super Bowl on February 9, 2026.

The players

IShowSpeed

A 21-year-old Cincinnati-based streamer and influencer with over 20 million followers across social media platforms.

Marshawn Lynch

A former NFL running back who played for the Seattle Seahawks and is known for his powerful running style and memorable media interviews.

Spike Lee

An acclaimed American film director, producer, screenwriter, and actor, known for his provocative and socially conscious films.

Bosch

A German multinational engineering and technology company that manufactures a wide range of products, including home appliances.

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What they’re saying

“I never thought I'd be in a Super Bowl commercial, let alone one with Marshawn and Spike. It's a dream come true!”

— IShowSpeed (Instagram)

“Yo, this kid's got some moves! I had to show him a thing or two in the kitchen.”

— Marshawn Lynch, Former NFL Player (Twitter)

What’s next

IShowSpeed is expected to continue leveraging his growing fame and influence to secure more high-profile brand partnerships and media opportunities in the coming years.

The takeaway

IShowSpeed's appearance in a star-studded Super Bowl commercial demonstrates the increasing power and influence of online creators, particularly among younger audiences. Brands are recognizing the value of tapping into these digital-native influencers to reach new consumers and drive engagement.