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Matthew McConaughey Dives Into Conspiracy Theories in Uber Eats Super Bowl Ad
The Oscar-winning actor battles with Bradley Cooper over football and food in the new commercial.
Published on Feb. 8, 2026
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In a new Super Bowl commercial for Uber Eats, actor Matthew McConaughey goes deep down a rabbit hole of conspiracy theories, trying to convince his friend Bradley Cooper that everything football-related is actually inspired by food. The ad also features actress Parker Posey.
Why it matters
The commercial taps into the current cultural fascination with conspiracy theories, using McConaughey's character to humorously explore far-fetched connections between football and food. It's a clever marketing strategy that aims to generate buzz and engagement around the Uber Eats brand during the high-profile Super Bowl event.
The details
In the commercial, McConaughey claims that player names like "C.J. Ham" and "Malik Ham" are evidence that the sport of football is derived from food. He also suggests that the design of the goal posts and the Pro Football Hall of Fame building in Canton, Ohio are inspired by a fork and a juicer, respectively. McConaughey's character goes to great lengths to convince the skeptical Cooper of these outlandish theories.
- The Super Bowl 60 commercial from Uber Eats aired during the 2026 Super Bowl on February 8, 2026.
The players
Matthew McConaughey
An Oscar-winning American actor who stars in the Uber Eats Super Bowl commercial, playing a character who delves into conspiracy theories about the connection between football and food.
Bradley Cooper
An American actor who appears in the Uber Eats Super Bowl commercial, playing McConaughey's friend who is skeptical of his conspiracy theories.
Parker Posey
An American actress who also appears in the Uber Eats Super Bowl commercial.
What they’re saying
“Players names: C.J. Ham, Malik Ham. Je'Rod Cherry... Don Cherry...”
— Matthew McConaughey
“Think about it! Field goal post... designed after a fork.”
— Matthew McConaughey
“Can't be true,”
— Bradley Cooper
What’s next
The commercial is expected to generate significant social media engagement and discussion around Uber Eats' brand and marketing strategy during the high-profile Super Bowl event.
The takeaway
Uber Eats' Super Bowl commercial taps into the current cultural fascination with conspiracy theories, using Matthew McConaughey's character to humorously explore far-fetched connections between football and food. The ad aims to generate buzz and engagement around the brand during the big game.
