Delta Media AI Survey Shows 'Ubiquitous' AI Use Across Real Estate Brokerages

Adoption reaches near-universal levels as industry focuses on responsible AI implementation

Jan. 29, 2026 at 10:23am

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According to the 2026 Delta Media Real Estate AI & Leadership Survey, nearly all brokerage leaders (97%) report their agents are now using AI, marking a decisive shift from experimentation to everyday business use. As adoption reaches near-universal levels, the industry's attention is turning to how AI is implemented safely, responsibly, and at scale across brokerage operations.

Why it matters

The survey highlights the rapid adoption of AI across the real estate industry, with brokerages moving from dabbling in AI to embedding it into core operations. This shift raises new responsibilities for broker-owners to ensure AI is being used accurately, responsibly, and in ways that deliver real value to both agents and consumers.

The details

The 2026 Delta Media AI Survey, conducted by Delta Media Group, reflects responses from over 100 brokerage leaders representing firms responsible for over two-thirds of all U.S. real estate transactions last year. The survey found that real estate agent adoption of AI jumped from 80% in 2024 to 97% in 2026, while brokerage non-adoption fell from 22% to just 4% in the same period. Leaders now rate AI's current importance at 7 out of 10, with future importance rising to 8. The survey also found that 82% of agents use AI to write listing descriptions, 74% use AI for content creation, and 49% use AI to manage and plan their social media marketing.

  • The 2026 Delta Media Real Estate AI & Leadership Survey was conducted in December 2025.
  • The survey has been conducted for three consecutive years, with the first survey in 2024.

The players

Delta Media Group

A leading technology partner to more than 80 LeadingRE Affiliates and over 50 top-ranked brokerages nationwide, and the inventor of DeltaNET, known as the industry's most advanced CRM-based, all-in-one digital marketing platform.

Michael Minard

CEO and owner of Delta Media Group.

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What they’re saying

“Over the past three years, we've watched AI move from curiosity to capability to becoming embedded in the average agent's daily workflow. AI use among brokerages has become virtually ubiquitous. In 2026, the question is how brokerages ensure AI is being used accurately, responsibly, and in ways that deliver real value to both agents and consumers.”

— Michael Minard, CEO and owner

“AI is now embedded in nearly every area of the brokerage business. That brings new opportunities for brokerages to boost performance and efficiency. But AI also creates significant new responsibilities for broker-owners. Scaling AI that delivers measurable, daily value means working with a trusted technology partner who is not only AI First, but one that is part of the real estate industry, is well-seasoned at delivering to brokerages successful enterprise-grade solutions and knows how to best protect both the firm and its agents.”

— Michael Minard, CEO and owner

What’s next

The annual Delta survey highlights the fact that AI is reshaping real estate faster than any technology we've ever seen. How brokerages operate, how agents deliver value, and how the entire real estate experience is managed will be changed forever by AI.

The takeaway

The rapid adoption of AI across the real estate industry has reached a tipping point, with nearly all brokerage leaders reporting their agents are now using AI. This shift raises new responsibilities for broker-owners to ensure AI is being used accurately, responsibly, and in ways that deliver real value to both agents and consumers.