Study Finds College Students Spending 16+ Hours Weekly on Social Media More Likely to Feel Lonely

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A new national study analyzing data from nearly 65,000 college students across the U.S. has found that those spending 16 or more hours per week on social media are significantly more likely to experience feelings of loneliness. The research, published in the Journal of American College Health, highlights the complex relationship between social media use and mental health, with experts calling on universities to take proactive steps to address this issue.

Why it matters

Loneliness among college students is a growing concern, with over half reporting feelings of isolation. This study sheds light on how excessive social media use may be exacerbating the problem, potentially contributing to increased risk of depression and other mental health challenges. Understanding these dynamics is crucial for supporting student wellbeing.

The details

The study, led by Dr. Madelyn Hill of Ohio University, found that students who increased their social media usage 18 months into the pandemic experienced a negative impact on their mental health. Researchers acknowledge the difficulty in determining whether social media causes loneliness or if lonely individuals are simply drawn to it, noting it is likely a combination of both factors. The study also identified specific groups more susceptible to loneliness, including female and Black students.

• The study was published in the Journal of American College Health in February 2026.
• The research analyzed data collected from nearly 65,000 college students across the U.S.

What they’re saying

What’s next

The study's authors urge academic institutions to take proactive steps, such as educating students about the potential negative effects of excessive social media use and encouraging them to set time limits and participate in on-campus social events.