Market 32 and Price Chopper Raise Over $623,000 for Salvation Army Red Kettle Campaign

Annual holiday fundraiser supports local communities across the Northeast.

Published on Feb. 23, 2026

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Market 32 and Price Chopper stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire raised over $623,000 during the 2025 Salvation Army Red Kettle holiday campaign. The funds will help support essential local Salvation Army services like food assistance, shelter, and emergency relief.

Why it matters

The Salvation Army's Red Kettle campaign is a longstanding holiday tradition that provides a simple way for shoppers to support their local communities. The funds raised at Market 32 and Price Chopper stores directly benefit programs and services in the areas where the donations are made.

The details

Over a 6-week period in November and December 2025, Salvation Army bellringers collected donations from customers at Market 32 and Price Chopper grocery stores across the Northeast. The money raised will help fund essential Salvation Army services and programs in local communities.

  • The 2025 Red Kettle campaign ran for 6 weeks in November and December.
  • The funds were raised and announced on February 18, 2026.

The players

Market 32 and Price Chopper

A grocery store chain operating in the Northeast United States that has partnered with the Salvation Army for the annual Red Kettle holiday fundraising campaign.

The Salvation Army

A charitable organization that provides food, shelter, and other essential services to those in need, funded in part by its iconic Red Kettle holiday fundraising campaign.

Pam Cerrone

The director of community relations for Market 32 and Price Chopper.

Major Michelle Dressler

The divisional commander for The Empire State Division of The Salvation Army.

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What they’re saying

“Every donation made at our stores has a direct impact, allowing The Salvation Army to provide hope and assistance to those who need it most. We're proud of our longstanding partnership and incredibly grateful to our customers for stepping up and supporting their important work and making a difference in the lives of so many.”

— Pam Cerrone, Director of Community Relations, Market 32 and Price Chopper (Price-Chopper/Market 32 Press Release)

“It is only through the community's generosity that The Salvation Army can respond to those in need 365 days a year. Our continued partnership with Market 32 and Price Chopper is vital to our mission and efforts to help those most in need, as all funds raised stay local to make a difference right here in our community.”

— Major Michelle Dressler, Divisional Commander, The Empire State Division of The Salvation Army (Price-Chopper/Market 32 Press Release)

The takeaway

The successful Red Kettle campaign at Market 32 and Price Chopper stores demonstrates the power of community partnerships to support essential local services and make a meaningful difference in the lives of those in need, even during challenging times.