United Way and Wegmans Host Annual Scan Campaign

The two organizations team up for their yearly fundraising drive at Wegmans stores.

Apr. 2, 2026 at 7:53pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life photograph featuring a stack of colorful donation cards, a Wegmans shopping bag, and a pen on a clean, monochromatic seamless background, conceptually representing the partnership between United Way and Wegmans in driving community-focused fundraising.The annual United Way Scan Campaign at Wegmans stores provides an easy way for shoppers to support critical local programs and services.Rochester Today

United Way of Greater Rochester and the Finger Lakes and Wegmans Food Markets are partnering again for their annual United Way Scan Campaign. The fundraising drive allows Wegmans customers to donate to United Way by adding a contribution to their grocery bill at checkout.

Why it matters

The United Way Scan Campaign is a longstanding collaboration between the regional United Way chapter and the major grocery store chain Wegmans. It provides a convenient way for shoppers to support United Way's community programs and services through small donations made during routine grocery trips.

The details

During the campaign, Wegmans customers can choose to add a $1, $3, or $5 donation to their total bill at checkout. The funds raised go directly to United Way of Greater Rochester and the Finger Lakes to support their network of local nonprofit partners and initiatives.

  • The annual United Way Scan Campaign runs throughout the month of April.

The players

United Way of Greater Rochester and the Finger Lakes

A regional chapter of the United Way nonprofit organization that raises funds to support community programs and services in the Rochester, New York metropolitan area.

Wegmans Food Markets, Inc.

A large supermarket chain headquartered in Rochester, New York that operates stores across the northeastern United States.

Got photos? Submit your photos here. ›

What they’re saying

“The United Way Scan Campaign is a simple way for our customers to make a big impact in our community.”

— Colleen Wegman, President and CEO, Wegmans Food Markets

The takeaway

The United Way Scan Campaign leverages Wegmans' large customer base and checkout process to drive donations for United Way's vital community programs, demonstrating how strategic corporate partnerships can amplify charitable giving.