Bath & Body Works Launches on Amazon for New York Shoppers

Popular body care retailer now offers online shopping through Amazon's U.S. store.

Published on Feb. 21, 2026

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Bath & Body Works has officially launched its products on Amazon's U.S. store, making it easier for New York shoppers to stock up on their favorite body washes, lotions, candles, and other items without having to visit a mall. The curated Amazon assortment includes fan-favorite scents such as Champagne Toast, A Thousand Wishes, Mahogany Teakwood, and Eucalyptus Spearmint.

Why it matters

This launch is part of Bath & Body Works' strategy to expand access to its products through third-party channels and create more convenient shopping experiences for customers. It reflects the company's commitment to meeting consumers where they want to shop, whether that's in-person at retail locations or online through integrated marketplaces like Amazon.

The details

The Bath & Body Works Amazon storefront features a curated selection of the brand's most popular items, including body creams, lotions, body washes, fine fragrance mists, candles, hand soaps, and gift sets across scents like A Thousand Wishes, Champagne Toast, Eucalyptus Spearmint, Gingham Gorgeous, Japanese Cherry Blossom, Mahogany Teakwood, and more. Customers can also find Wallflower home fragrance refills and accessories on the Amazon store.

  • Bath & Body Works announced the Amazon launch on Friday, February 21, 2026.

The players

Bath & Body Works

A body care retailer that sells a variety of products including body washes, lotions, candles, fine fragrance mists, and home fragrance items.

Amazon

The largest online retailer in the world, where Bath & Body Works has now launched an official storefront for New York shoppers.

Maly Bernstein

The Chief Commercial Officer at Bath & Body Works, who stated that the Amazon launch reflects the company's commitment to bringing consumers seamless access to the products they love across integrated marketplaces.

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What they’re saying

“Our Amazon launch reflects our commitment to bringing consumers what they want — seamless access to the products they love across an integrated marketplace. We're making discovery easier and elevating the brand at every touchpoint.”

— Maly Bernstein, Chief Commercial Officer, Bath & Body Works (stargazette.com)

The takeaway

Bath & Body Works' launch on Amazon provides New York shoppers with a new, convenient way to access the brand's popular body care and home fragrance products without having to visit a physical store location. This reflects the company's strategy to expand its reach and make it easier for customers to discover and purchase the items they love.