Small Business Energy Risks and Microgrids Outlined in HelloNation Article

Energy Conservation Expert Jason Guck of Rochester, NY Provides Insights on When Microgrids Can Improve Reliability for SMBs

Published on Feb. 19, 2026

A HelloNation article featuring insights from energy conservation expert Jason Guck of Rochester, New York explores when small and midsize businesses (SMBs) should consider a microgrid instead of relying solely on the local utility. The article discusses how rising electricity demand can create reliability risks that impact SMBs, and how microgrids with "islanding" capabilities can keep selected loads running during outages. It outlines the best use cases, including critical facilities and operations where service interruptions stop revenue, delay production, or create safety concerns. The article also describes scenarios where microgrids can serve multiple users at once and provide day-to-day benefits through peak shaving or demand response.

Why it matters

Small businesses are often impacted by grid reliability issues and slower utility upgrades, even when headlines focus on larger users. Microgrids can provide a solution for SMBs in areas prone to frequent or lengthy outages, offering resilience and potential operating savings. However, the decision to invest in a microgrid system requires careful evaluation of the business's specific needs and costs.

The details

The HelloNation article defines a microgrid as a localized energy system that can operate with or without the main grid, with the key feature being "islanding" that allows the system to disconnect from the utility network during an outage and keep selected loads running using on-site generation or energy storage. It highlights that the best use case is for critical facilities or operations where downtime is expensive or unsafe, such as hospitals, water treatment sites, emergency shelters, and businesses where service interruptions stop revenue, delay production, or create safety concerns. The article also notes that microgrids can serve multiple users at once, benefiting campuses and dense industrial parks, and can provide day-to-day benefits through peak shaving or demand response.

  • The HelloNation article was published on February 17, 2026.

The players

Jason Guck

An energy conservation expert based in Rochester, New York who provided insights for the HelloNation article.

HelloNation

A premier media platform that connects readers with trusted professionals and businesses across various industries, publishing the article featuring Jason Guck's insights.

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What’s next

The article recommends that small businesses evaluate the cost of downtime, the frequency and predictability of outages, the utility's ability to deliver timely upgrades, and whether a microgrid system can provide daily efficiency gains or demand management savings to improve the financial case.

The takeaway

This article highlights the growing need for small businesses to consider microgrid solutions to improve energy reliability and resilience, especially in areas prone to frequent or lengthy power outages. However, the decision to invest in a microgrid requires careful evaluation of the business's specific needs and costs to ensure the system is properly sized and provides a balance of resilience and financial benefits.