Snowy Rochester Roads Don't Stop Super Bowl Shoppers

Wegmans sees brisk business as residents stock up on game day essentials despite winter weather.

Published on Feb. 7, 2026

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Despite snowy and slippery road conditions in Rochester, New York on January 2, 2026, many residents were out shopping at the local Wegmans grocery store to stock up on Super Bowl party supplies like chips, dips, chicken wings, and other game day snacks. Instacart shoppers like Joseph Gaudio were also busy gathering items for Super Bowl celebrations, noting that while the roads were a bit slippery in spots, the conditions were manageable overall.

Why it matters

The continued foot traffic and shopping activity at Wegmans during inclement winter weather highlights the importance of the Super Bowl as a major cultural event that brings communities together, even in the face of challenging conditions. It also demonstrates the resilience of Rochester residents and their commitment to celebrating the big game.

The details

Shoppers were stocking up on popular Super Bowl party foods and decorations at the Wegmans on East Avenue in Rochester, with shelves starting to thin out as people prepared for their celebrations. While the snowy and slippery roads posed some challenges, Instacart shopper Joseph Gaudio said the conditions were manageable overall, with only a few slippery spots encountered.

  • The shopping activity took place on January 2, 2026.

The players

Wegmans

A popular regional grocery store chain with locations throughout New York state.

Joseph Gaudio

An Instacart shopper who was gathering Super Bowl party supplies for customers despite the snowy weather.

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What they’re saying

“The roads haven't been too bad. I haven't had any real issues. A well, slippery at some places, but, having this for me hasn't been too bad.”

— Joseph Gaudio, Instacart Shopper

The takeaway

The continued shopping activity at Wegmans during the snowy weather demonstrates the importance of the Super Bowl as a unifying cultural event that brings communities together, even in the face of challenging conditions. It also highlights the resilience and dedication of Rochester residents to celebrate the big game despite the winter weather.