Viral Influencer Rescues Struggling Greek Eatery in Queens

Plaka Restaurant gets a social media boost from a popular local food critic.

Apr. 8, 2026 at 10:54am

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A beloved family-owned Greek restaurant in the Astoria neighborhood of Queens, New York called Plaka was facing closure due to the economic impacts of the pandemic. But a popular local food influencer discovered the restaurant and helped drive a surge of new customers through a viral social media campaign, ultimately saving the business.

Why it matters

Small, independent restaurants have faced immense challenges in recent years, with many forced to shut down permanently. This story highlights how the power of social media and influential voices can make a real difference in supporting local businesses and preserving the unique character of a community.

The details

Plaka Restaurant has been run by the Pappas family for over 30 years, serving traditional Greek cuisine in the heart of the Greek-American enclave of Astoria. When the pandemic hit, the restaurant struggled to stay afloat as foot traffic dried up. That's when local food critic and Instagram influencer Sophia Angelakis discovered Plaka and decided to feature it on her popular social media channels. Angelakis' glowing review and call-to-action for her thousands of followers led to a surge of new customers discovering the restaurant, filling tables, and helping the Pappas family keep their doors open.

  • Plaka Restaurant has been family-owned and operated for over 30 years.
  • The restaurant faced severe financial challenges during the COVID-19 pandemic.
  • In March 2026, local food influencer Sophia Angelakis discovered and featured Plaka on her social media channels.

The players

Plaka Restaurant

A family-owned Greek restaurant in the Astoria neighborhood of Queens, New York that has been in business for over 30 years.

Sophia Angelakis

A popular local food critic and Instagram influencer who helped drive new customers to Plaka Restaurant through a viral social media campaign.

Pappas Family

The family that has owned and operated Plaka Restaurant for over three decades.

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What they’re saying

“When I first visited Plaka, I was blown away by the authentic Greek flavors and warm hospitality. I knew I had to share this hidden gem with my followers.”

— Sophia Angelakis, Food Critic and Influencer

“We were on the brink of closing our doors for good when Sophia's post went viral. The outpouring of support from the community has been overwhelming and humbling.”

— Yianni Pappas, Co-Owner, Plaka Restaurant

What’s next

Plaka Restaurant plans to celebrate its 35th anniversary later this year with a special menu and community event.

The takeaway

This heartwarming story demonstrates the power of social media influencers to rally support around struggling small businesses and preserve the unique character of local neighborhoods. It's a testament to the enduring appeal of authentic, family-run establishments like Plaka that have stood the test of time.