Volkswagen Delays Scout Brand's US Launch to 2028

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Volkswagen's plan to revive the Scout brand in the US has hit some roadblocks, with the launch of its upcoming electric pickup truck and SUV now delayed to the summer of 2028, according to a report in a German newspaper. The delay is reportedly due to software development challenges with the range-extending gasoline powertrain option, as well as strict cost-cutting measures imposed by Volkswagen's new CEO.

Why it matters

The Scout brand holds nostalgic appeal for many American off-road enthusiasts, so the delayed launch will disappoint those eagerly awaiting the return of the iconic nameplate. The setback also raises questions about Volkswagen's commitment to the project, as the company's new leadership appears more skeptical about the Scout brand's prospects compared to the previous administration.

The details

According to the report, the initial launch timeline of late 2026 or early 2027 has been pushed back to the summer of 2028. The delay is attributed to issues with the development of the gasoline-powered range extender for the electric Scout models, as well as Volkswagen's efforts to cut costs by 20% across the board. Volkswagen's alliance with Rivian, which was supposed to cover the electric architecture, has also reportedly caused problems, forcing Volkswagen's internal software team to step in and develop their own solution. Additionally, packaging a small gas engine in the rear of the Scout's truck and SUV models has proven more challenging than expected.

• The Scout brand's initial launch was scheduled for late 2026 or early 2027.
• The launch has now been delayed to the summer of 2028.

What’s next

Volkswagen will need to resolve the software and cost-cutting challenges to get the Scout brand back on track for its delayed 2028 launch. The company will also have to navigate the political climate surrounding electric vehicles in the US.