JetBlue and United Deepen Loyalty Partnership

Expanded Blue Sky collaboration allows customers to book and earn rewards across both airlines' networks.

Published on Feb. 16, 2026

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JetBlue Airways and United Airlines have expanded their Blue Sky collaboration, allowing customers to directly purchase itineraries on either airline's website and app using cash or loyalty points and miles. The partnership introduces reciprocal loyalty earning, integrated booking across both networks, and broader vacation package options. Additional perks and product upgrades are planned through 2026 and beyond as the two carriers deepen the integration of their platforms and loyalty programs.

Why it matters

This move represents a shift towards partnership-driven growth for JetBlue, allowing it to tap into United's larger domestic and international reach while offering its own strength in leisure routes and vacation packaging. The deeper loyalty and booking tie-up could open fresh revenue streams and support higher-margin, capital-light businesses like JetBlue Vacations.

The details

The expanded Blue Sky collaboration introduces reciprocal loyalty earning, integrated booking across both networks, and broader vacation package options. Additional perks and product upgrades are planned through 2026 and beyond as the two carriers deepen the integration of their platforms and loyalty programs. This includes United's use of JetBlue slots at JFK Terminal 6 and the shift of MileagePlus Travel to Paisly.

  • The partnership was announced on February 16, 2026.

The players

JetBlue Airways

An American low-cost airline and a subsidiary of JetBlue Travel Services.

United Airlines

A major American airline and a subsidiary of United Continental Holdings.

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What’s next

The companies plan to roll out additional perks and product upgrades through 2026 and beyond as they deepen the integration of their platforms and loyalty programs, including United's use of JetBlue slots at JFK Terminal 6 and the shift of MileagePlus Travel to Paisly.

The takeaway

The deeper loyalty and booking tie-up with United aligns with JetBlue's narrative of leveraging new partnerships and digital distribution to open fresh revenue streams and support higher-margin, capital-light businesses. However, the increased integration with a larger partner like United could also test JetBlue's ability to maintain its differentiated brand and pricing power.