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Port Washington Today
By the People, for the People
imPRESS Lashes Expands No-Glue Technology with New Strip & Individual Lashes
The brand's patented pre-glued lash innovation now delivers effortless strip and customizable individual lashes.
Published on Feb. 23, 2026
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imPRESS, the leader in patented no-glue lash innovation, announces the launch of the imPRESS Strip Lash Kit and imPRESS Individual Lash Kit, bringing its groundbreaking pre-glue adhesive technology to strip and customizable individual lashes for the first time. Designed for speed, ease, and personalization, the new formats deliver secure, all-day wear with no glue, no mess, and no damage - making beautiful lashes effortless and accessible for everyone.
Why it matters
The new imPRESS lash products expand the brand's patented no-glue technology to provide more options for consumers to achieve effortless, customizable lash looks without the hassle of traditional lash adhesives. This aligns with the brand's mission to simplify the beauty routine and make high-quality lashes accessible to all.
The details
The imPRESS Strip Lash Kit features pre-glued strip lashes for easy overlash application, while the imPRESS Individual Lash Kit includes 60 pre-glued individual lashes in varying lengths to allow for DIY hybrid lash mapping. Both new products are designed for secure, all-day wear with no glue, mess, or damage to natural lashes.
- The new imPRESS Strip Lash Kit and Individual Lash Kit launched on February 23, 2026.
The players
imPRESS
The leader in patented no-glue lash innovation, offering high-quality, no-glue DIY manicures, pedicures, and lashes.
Meagan Betke
The Senior Marketing Manager of imPRESS Lashes.
Harmon Brothers
The marketing agency behind some of the most viral ads in internet history, known for creating groundbreaking, distinctive social media campaigns.
What they’re saying
“Lashes shouldn't feel complicated or intimidating. By expanding our patented no-glue technology into strip and individual formats, we're giving consumers the freedom to create high-quality, customizable lash looks in seconds - without the mess, stress, or commitment. It's fast, intuitive beauty designed for real life.”
— Meagan Betke, Senior Marketing Manager of imPRESS Lashes (imPRESS)
What’s next
The new imPRESS Strip Lash Kit and Individual Lash Kit are now available for purchase at Ulta, Walmart, Target, CVS, Walgreens, and impressbeauty.com.
The takeaway
imPRESS continues to innovate in the false lash market, providing consumers with more effortless and customizable options to achieve their desired lash look without the hassle of traditional lash adhesives. This expansion of their patented no-glue technology demonstrates the brand's commitment to simplifying beauty routines and making high-quality lashes accessible to all.
