Chipotle Brings Back Hockey Jersey BOGO For Playoffs

The chain is also releasing a limited-edition Chipotle hockey jersey through the Rewards Exchange.

Apr. 18, 2026 at 3:58pm

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A photorealistic studio still life featuring a Chipotle burrito bowl, a hockey jersey, and a limited-edition Chipotle hockey jersey, all arranged elegantly on a clean, monochromatic background with dramatic lighting, conceptually representing the intersection of fast-casual dining and hockey culture.Chipotle’s limited-time Hockey Jersey BOGO promotion taps into the brand’s growing connection with the hockey community.NYC Today

Chipotle is bringing back its Hockey Jersey BOGO promotion on April 20 after 3 p.m. local time. Customers in the U.S. and Canada who wear a hockey jersey in-store can get a buy-one-get-one entree deal. Chipotle is also releasing a limited-edition Chipotle hockey jersey through the Chipotle Rewards Exchange, with only 75 available.

Why it matters

Chipotle’s annual Hockey Jersey BOGO promotion is a niche but popular tradition that taps into the growing popularity of hockey and the brand’s ongoing efforts to support the sport through fundraisers and community engagement.

The details

The Hockey Jersey BOGO deal is in-restaurant only and cannot be used for mobile, online, or delivery orders. Each free item has to be paired with an entree of equal or greater value, and the promotion is capped at five free menu items per check. Chipotle has contributed over $190,000 to hockey organizations across North America through hockey-related fundraisers, including more than $52,000 raised through over 300 fundraisers in 2025.

  • The Hockey Jersey BOGO promotion will be available on April 20, 2026 after 3 p.m. local time.

The players

Chipotle

A fast-casual Mexican restaurant chain that is bringing back its annual Hockey Jersey BOGO promotion and releasing a limited-edition Chipotle hockey jersey.

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The takeaway

Chipotle’s Hockey Jersey BOGO promotion demonstrates the brand’s ability to tap into niche consumer interests and build community engagement around shared passions like hockey, while also driving sales and brand loyalty through unique limited-time offers.