Walmart Revamps Great Value Packaging

Retail giant aims to make product information more transparent for customers.

Apr. 16, 2026 at 10:30am

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A minimalist, high-end studio still life photograph featuring a selection of Walmart Great Value products arranged elegantly on a clean, monochromatic background, using dramatic lighting and shadows to conceptually represent the brand's efforts to improve transparency.Walmart's redesign of its Great Value packaging aims to make key product details more visible and accessible for health-conscious shoppers.NYC Today

Walmart is overhauling the packaging design of its Great Value store brand products to provide shoppers with clearer and more prominent information about key product attributes like gluten-free, protein content, and other nutritional details. The changes are part of Walmart's efforts to make its private label offerings more transparent and customer-friendly.

Why it matters

As consumer demand for transparency and health-conscious products continues to grow, Walmart's move to revamp its Great Value packaging aligns with broader industry trends. This update could help the retail giant better compete with specialty grocers and natural food brands that have emphasized clear labeling and nutritional information.

The details

The new Great Value packaging will feature larger, easier-to-read fonts highlighting key product details. For example, bags of chips will prominently display whether they are gluten-free, while chicken nugget packages will call out the protein content per serving. Walmart says the redesign is based on customer feedback requesting more visible nutritional information to quickly identify products that fit their dietary needs and preferences.

  • Walmart began rolling out the new Great Value packaging in April 2026.

The players

Walmart

The world's largest retailer, operating over 10,000 stores and clubs globally under various brand names including Walmart, Sam's Club, and Neighborhood Market.

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What they’re saying

“Customers have made it clear they want more transparency around the products they're buying, especially for our Great Value brand. This packaging refresh is about meeting that need.”

— Jane Ewing, Senior Vice President of Private Brands, Walmart

What’s next

Walmart plans to complete the Great Value packaging redesign across all product categories by the end of 2027.

The takeaway

Walmart's move to make its Great Value brand packaging more transparent and health-focused reflects the growing consumer demand for clear nutritional information. This update could help the retail giant better compete with specialty grocers and natural food brands that have emphasized transparency.