DIRECTV Integrates with LiveRamp's Conversions API for Real-Time Ad Measurement

DIRECTV Advertising becomes first MVPD to offer LiveRamp CAPI Hub, boosting advanced TV attribution and closed-loop analytics.

Apr. 16, 2026 at 1:03pm

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A minimalist, high-contrast studio still life featuring a sleek laptop, a stylized TV remote, and stacked business documents, symbolizing the data-driven analytics and closed-loop measurement capabilities that DIRECTV is bringing to its advertising platform.DIRECTV's new integration with LiveRamp's Conversions API Hub delivers advanced, real-time measurement to connect advertising exposure with tangible business results.NYC Today

DIRECTV Advertising has expanded its relationship with data collaboration leader LiveRamp, integrating the company's Conversions API (CAPI) Hub into DIRECTV's advertising platform. This integration allows DIRECTV to provide advertisers with faster, more accurate, and secure performance insights across its premium digital inventory, connecting ad exposure to real-time business outcomes.

Why it matters

As advertisers demand more precise, transparent measurement and outcome-driven analytics, DIRECTV's CAPI Hub integration strengthens the company's leadership in advanced TV attribution and closed-loop measurement across converged TV and digital environments. This positions DIRECTV to better serve advertisers ahead of the 2026-27 Upfront season.

The details

Through the LiveRamp CAPI Hub integration, DIRECTV Advertising can now capture and activate conversion and event signals in real time, linking them directly to premium TV advertising experiences. This server-to-server data connection reduces signal loss and provides more reliable measurement compared to browser-based tracking, giving advertisers a more complete, real-time view of how DIRECTV's premium video inventory drives performance.

  • DIRECTV Advertising announced the expanded LiveRamp relationship on April 16, 2026.
  • The new integration will be available to advertisers ahead of the 2026-27 Upfront season.

The players

DIRECTV Advertising

DIRECTV's advertising sales and solutions division, a pioneer in converged addressable TV and digital advertising.

LiveRamp

The leader in data collaboration, providing the Conversions API (CAPI) Hub that powers DIRECTV's new advanced measurement capabilities.

Amy Leifer

Chief Advertising Sales Officer at DIRECTV Advertising.

Anne Acker

SVP of Partnerships at LiveRamp.

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What they’re saying

“Advertisers are demanding faster, more accurate insights that drive real outcomes. With this integration, we're extending our measurement leadership beyond traditional TV and giving brands a more complete, real-time view of how our premium video inventory drives performance across our platform.”

— Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising

“DIRECTV is a premium media platform within LiveRamp's data collaboration network. Our longstanding relationship has helped marketers drive stronger outcomes through personalized activation and insights. This next phase empowers advertisers to further enhance media performance by using real-time event signals to measure and optimize while maintaining full transparency and control over their data.”

— Anne Acker, SVP of Partnerships, LiveRamp

What’s next

The new CAPI Hub integration will be available to advertisers ahead of the 2026-27 Upfront season, allowing them to leverage DIRECTV's advanced measurement and closed-loop attribution capabilities.

The takeaway

DIRECTV's integration of LiveRamp's Conversions API Hub strengthens the company's position as a leader in converged TV and digital advertising, providing advertisers with faster, more accurate, and secure performance insights to drive real business outcomes.