Aliza Licht Unveils 90s Fashion Novel on Substack

Seasoned branding expert releases serialized story exploring the dark side of the industry

Apr. 12, 2026 at 6:29am

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An abstract, minimalist illustration featuring sharp, angular shapes in stark black and white, conveying the complex and often hidden aspects of the fashion industry.Aliza Licht's serialized novel 'Off the Record' offers a captivating glimpse into the dark underbelly of the 90s fashion world.NYC Today

Fashion industry veteran Aliza Licht is venturing into the world of fiction with her new novel 'Off the Record,' which she is releasing chapter-by-chapter on the Substack platform. The novel offers a daring exploration of the 90s fashion scene in New York, shedding light on the often overlooked challenges and dark side of the glamorous industry.

Why it matters

Licht's decision to release her work on Substack, rather than through traditional publishing channels, challenges industry norms and provides readers with a unique, interactive storytelling experience. By tapping into current nostalgia for 90s fashion, the novel also highlights the importance of strategic timing in successful content creation.

The details

The novel's protagonist, Jessica Altman, embodies the struggle of navigating the male-dominated fashion PR world, where image is everything. By exposing the secrets of a fashion icon, Altman challenges the foundations of the glamorous industry, shedding light on the often overlooked dark side of fashion.

  • Licht's novel 'Off the Record' is being released in a serialized format on Substack starting in April 2026.

The players

Aliza Licht

A seasoned branding guru who is venturing into the world of fiction with her new novel 'Off the Record'.

Jessica Altman

The protagonist of Licht's novel, who embodies the struggle of navigating the male-dominated fashion PR world, where image is everything.

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What’s next

Readers can follow along with the serialized release of 'Off the Record' on Aliza Licht's Substack, with new chapters being published on a regular basis.

The takeaway

Aliza Licht's 'Off the Record' is more than just a novel - it's an experiment in storytelling, audience interaction, and the power of nostalgia. Her innovative approach to publishing challenges traditional norms and could redefine how authors connect with their readers in the digital age.