Pura Vida Miami Removes Controversial Tuna Sandwich from Menu

The popular wellness brand faced backlash over the high fat and sodium content of its signature tuna sprout sandwich.

Apr. 11, 2026 at 8:12pm

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A bold, graphic illustration composed of a repeated pattern of a stylized tuna sandwich icon in a vibrant neon color palette, conveying the conceptual idea of a popular menu item being removed due to nutritional concerns.The removal of Pura Vida's signature tuna sandwich from menus reflects growing consumer demand for transparency around nutrition at 'wellness' brands.NYC Today

Pura Vida Miami, a popular 'wellness and lifestyle brand' with locations in New York and Florida, has quietly removed its signature tuna sprout sandwich from the menu at all of its outposts. The move comes after a December exposé in The New York Post revealed the sandwich contained a staggering 145 grams of fat and nearly 3,000 mg of sodium, sparking outrage among health-conscious customers.

Why it matters

The removal of the high-calorie tuna sandwich highlights the growing consumer demand for transparency around nutrition information, especially at businesses that market themselves as 'healthy' options. Pura Vida's decision to pull the item reflects the brand's effort to align its menu with its wellness-focused image.

The details

Pura Vida has replaced the controversial tuna sandwich with a 'lackluster' tuna avocado wrap that contains 1,140 mg of sodium and 52 grams of fat. While some loyal customers are disappointed by the change, nutritionists say the brand made the right move by discontinuing the original sandwich, which had more than four times the fat and sodium of a McDonald's Big Mac.

  • In December 2025, The New York Post published an exposé revealing the high fat and sodium content of Pura Vida's tuna sprout sandwich.
  • In February 2026, Pura Vida rolled out the new tuna avocado wrap at all of its locations.

The players

Pura Vida Miami

A popular 'wellness and lifestyle brand' with locations in New York and Florida that has faced backlash over the nutritional content of its menu items.

Racine Levy

A Pura Vida customer who refused to order the tuna sandwich after learning about its high fat and sodium levels.

Danielle Pashko

A functional nutritionist who says Pura Vida made the right move by discontinuing the problematic tuna sandwich.

Carly Spears

A Pura Vida regular and food influencer who says the brand was 'super smart' to pull the tuna sandwich after the backlash, even though it was her favorite item.

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What they’re saying

“Good riddance to bad fat.”

— Racine Levy, Pura Vida customer

“There was a clear disconnect between the 'healthy' perception and the actual nutritional profile. If they're stepping back to improve the ingredients, that's a move in the right direction. I hope for more transparency going forward.”

— Danielle Pashko, Functional nutritionist

“It's super smart they pulled it after the backlash, despite ordering the tuna sandwich '90 percent of the time – it was my favorite thing to get there.”

— Carly Spears, Pura Vida regular and food influencer

What’s next

Pura Vida has stated that the menu change was part of a 'standard process' and that the brand is committed to 'transparency and accuracy' regarding the nutritional information of its offerings.

The takeaway

Pura Vida's decision to remove its high-calorie tuna sandwich from the menu reflects the growing consumer demand for transparency around nutrition, especially at businesses that market themselves as 'healthy' options. The brand's willingness to address the backlash and make changes to its menu shows a commitment to aligning its products with its wellness-focused image.