Asterio Launches Advanced Retargeting Functionality

New tracker-based automation simplifies audience management for advertisers.

Apr. 10, 2026 at 11:10am

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A highly detailed, glowing 3D illustration of a complex network of interconnected digital circuits and data streams, representing the advanced retargeting technology powering Asterio's DSP platform. The image features a vibrant color palette of neon blues, greens, and purples, with a sense of dynamic energy and technological sophistication.Asterio's new retargeting functionality leverages advanced tracking and automation to simplify audience management for programmatic advertisers.NYC Today

Asteriosoft, a leading AdTech company in DSP solutions, has announced the launch of new retargeting functionality for its Asterio Demand Side Platform. The new capability allows advertisers to build, manage, and automatically update retargeting audiences with unprecedented efficiency by leveraging Asteriosoft's internal tracking technology.

Why it matters

This launch represents an important step in Asteriosoft's mission to simplify and enhance programmatic advertising. By automating retargeting workflows and giving users flexible control over audience segmentation rules, the company aims to empower its clients to focus on strategy while the platform handles execution.

The details

The new retargeting functionality includes features like tracker-based audience building, automatic list refill, and rule-based segmentation. Unlike traditional retargeting approaches that require manual updates and fragmented data workflows, Asteriosoft's solution ensures that audience segments remain fresh, accurate, and performance-driven without additional operational overhead.

  • The new retargeting functionality is available to all Asterio DSP platform users starting today, April 10, 2026.

The players

Asteriosoft

A leading AdTech company building next-generation programmatic infrastructure, helping advertisers and publishers maximize revenue through intelligent automation, contextual targeting, and scalable backend solutions.

Asterio Demand Side Platform

A white-label programmatic advertising platform that uses AI to optimize every ad impression in real time, turning data into measurable performance across channels.

Tanya Anoykina

The COO of Asteriosoft.

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What they’re saying

“This launch marks an important step in our mission to simplify and enhance programmatic advertising. By automating retargeting workflows and giving users full control through flexible rules, we empower our clients to focus on strategy while the platform handles execution.”

— Tanya Anoykina, COO of Asteriosoft

What’s next

The new retargeting functionality is fully integrated into the Asterio DSP and is available to all platform users starting today. More information is available on the Asteriosoft website.

The takeaway

Asteriosoft's launch of advanced retargeting capabilities for its Asterio DSP platform represents a significant advancement in programmatic advertising technology. By automating audience management and providing flexible control over segmentation, the company aims to help its clients focus on strategic priorities while streamlining operational execution.