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Verneek's AI Tech Aims to Unify Retail Operations
CEO Dr. Nasrin Mostafazadeh explains how her firm's AI-native solutions can boost efficiencies and profitability for retailers.
Apr. 9, 2026 at 7:51pm
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Verneek's AI-powered platform aims to unify retail technology and operations, enhancing efficiency and the customer experience.NYC TodayVerneek, a New York-based 'deep technology' firm founded by Dr. Nasrin Mostafazadeh and her husband Dr. Omid Bakhshandeh, is tackling the problem of retail technology 'silos' by providing an AI-powered platform to unify business functions and enhance the consumer experience. The company's AI tools, including product information enrichment, executive decision support, and AI-powered stylists, aim to boost operational efficiencies, raise profitability, and reduce manual labor for retailers.
Why it matters
Retailers have long struggled with disparate software systems that don't communicate with each other, leading to lost opportunities and inconsistent customer experiences. Verneek's approach of using a centralized AI 'brain' to integrate data and operations across the enterprise could help retailers overcome these challenges and become more agile and responsive.
The details
Verneek's AI-native, domain-specific technology is designed to break down the siloes that have traditionally plagued retail operations. The company's solutions can automatically enrich product information, support executive decision-making, and provide AI-powered stylists to enhance the customer experience. Verneek's technology ingests data from various sources, creating an 'intelligence layer' that sits on top of a retailer's existing systems, enabling them to potentially reduce reliance on legacy software providers over time.
- Verneek was co-founded 5 years ago by Dr. Nasrin Mostafazadeh and her husband Dr. Omid Bakhshandeh.
- Saks Global CEO Geoffroy van Raemdonck invested in Verneek before joining the retailer in January 2026.
The players
Dr. Nasrin Mostafazadeh
The CEO and co-founder of Verneek, a 'deep technology' firm focused on providing AI-powered solutions to retailers.
Dr. Omid Bakhshandeh
The co-founder of Verneek and Mostafazadeh's husband, who also has a PhD in 'dialogue agents,' or AI software that simulates human conversation.
Geoffroy van Raemdonck
The CEO of Saks Global, who invested in Verneek before joining the luxury retailer in January 2026.
Nordstrom
One of Verneek's clients, though the company declined to mention other clients.
Saks Global
A potential future client for Verneek, given the CEO's prior investment in the company.
What they’re saying
“We have this overarching centralized brain providing an end-to-end view of your business, so retailers or brands can make optimal decisions running their businesses.”
— Dr. Nasrin Mostafazadeh, CEO, Verneek
“If a store associate sees broken glass in a men's aisle, just by talking to our AI, they're opening an incident ticket that triggers a whole sequence of events, sending help, sending a notification on your phone, and even anticipating the level of urgency of the situation.”
— Dr. Nasrin Mostafazadeh, CEO, Verneek
“My dream is for stores to be completely augmented with our AI in a way that it knows everything. It knows the return policy. It knows how to get the attention of a shoe salesperson the second a shopper walks in.”
— Dr. Nasrin Mostafazadeh, CEO, Verneek
What’s next
Verneek is continuing to expand its AI-powered retail solutions, with plans to potentially work with more major retailers like Saks Global in the future.
The takeaway
Verneek's approach of using a centralized AI platform to unify retail operations and enhance the customer experience could help the industry overcome longstanding technology challenges and become more agile, efficient, and profitable.
