Stagwell Appoints Lena Petersen as Chief Brand and Communications Officer

Petersen will elevate Stagwell's brand identity as the global network enters its next phase of growth driven by AI-innovation

Apr. 9, 2026 at 8:53pm

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A high-end, photorealistic studio still-life photograph featuring a sleek laptop, stylized microphone, and minimalist desk organizer, representing the tools of modern marketing and communications.Stagwell's new Chief Brand and Communications Officer will leverage the network's cutting-edge tools and technology to elevate its global identity.NYC Today

Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, has appointed Lena Petersen to the role of Chief Brand and Communications Officer. Petersen will lead Stagwell's Brand and Communications team, driving the global network's brand identity, amplifying executive visibility, shaping next-level internal and external communications, and more. She will report directly to Mark Penn, Chairman and CEO of Stagwell.

Why it matters

Petersen's appointment comes as Stagwell looks to elevate its global brand and cement its position at the cutting-edge of marketing and AI innovation. Her expertise in integrating strategic communications with creative storytelling will be instrumental in sharpening Stagwell's brand and amplifying its voice in the market.

The details

Petersen brings over 30 years of experience across marketing, media, and storytelling to the role. Most recently, she held senior leadership roles at Sugar23 and MediaLink, a UTA Company, where she advised top brands and executives on growth strategy, brand transformation, and cultural relevance. At Stagwell, she will harness this expertise to elevate the network's global brand, strengthen its voice in the market, and connect with audiences in meaningful ways.

  • Petersen's appointment was announced on April 9, 2026.

The players

Lena Petersen

Petersen is the newly appointed Chief Brand and Communications Officer at Stagwell. She brings over 30 years of experience in marketing, media, and storytelling to the role.

Mark Penn

Penn is the Chairman and CEO of Stagwell, the global challenger network transforming marketing through AI.

Beth Sidhu

Sidhu is transitioning from her role as Chief Brand and Communications Officer at Stagwell to become the CEO of SPORT BEACH, the global platform advancing business at the intersection of sport and culture.

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What they’re saying

“Lena brings a powerful blend of strategic insight and storytelling expertise that aligns with where Stagwell is headed. She has a unique ability to create cultural moments by bringing unexpected partners and ideas into alignment, which will be instrumental in sharpening our brand and elevating our voice as we continue to grow.”

— Mark Penn, Chairman and CEO of Stagwell

“I'm excited to join Stagwell as Chief Brand and Communications Officer. Stagwell's commitment to innovation and its powerhouse network of agencies offers a unique opportunity to elevate the brand, amplify our story, and connect with audiences in meaningful ways. I'm eager to drive bold, forward-thinking communications that showcase the creative impact of the entire global network and the transformative work we do in partnership with our clients.”

— Lena Petersen, Chief Brand and Communications Officer, Stagwell

What’s next

Petersen will begin her new role at Stagwell immediately, leading the brand and communications strategy for the global network as it continues to grow and innovate.

The takeaway

Stagwell's appointment of Lena Petersen as Chief Brand and Communications Officer signals the company's commitment to elevating its global brand and voice in the market as it drives forward with its AI-powered marketing transformation. Petersen's expertise in strategic communications and creative storytelling will be crucial in shaping Stagwell's narrative and connecting with audiences in meaningful ways.