JWX Partners with QuantumPath to Streamline Programmatic Ad Buys

Exclusive agreement gives media buyers more control and efficiency across multiple ad platforms

Apr. 9, 2026 at 4:20pm

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A highly detailed, 3D illustration of a glowing, futuristic control panel with various illuminated buttons, dials, and screens, representing the advanced agentic technology that powers the partnership between JWX and QuantumPath. The panel is surrounded by a hazy, neon-lit background, evoking a sense of high-tech innovation.The agentic technology powering the JWX-QuantumPath partnership aims to streamline programmatic ad buying and provide advertisers with greater control and efficiency.NYC Today

JWX, a technology company connecting premium content, engaged consumers, and advertisers, has announced an exclusive agreement with QuantumPath, an agentic media planning and buying platform. Through this partnership, JWX now offers a multi-DSP agentic cross-platform orchestration layer, helping agencies and advertisers reduce the time and errors involved in building and optimizing campaigns across various buying platforms.

Why it matters

The move comes at a pivotal time for the advertising industry as ad buying transitions from manual, UI-based execution to agentic automation. By providing a single orchestration layer that sits across major DSPs, the partnership aims to make even the most sophisticated campaigns more efficient and effective for advertisers.

The details

The agreement allows JWX to offer advertisers automated, granular control of their performance across leading integrated DSPs. QuantumPath's agentic platform powered by AI-driven decisioning automates buyer processes and reduces operational complexity, enforcing accuracy, ensuring performance, and surfacing cross-platform intelligence that no individual DSP can provide. When combined with JWX's network and granular insights, this agentic activation layer aims to make campaigns more efficient and effective.

  • The exclusive agreement was announced on April 9, 2026.

The players

JWX

A technology company connecting premium content, engaged consumers, and the advertisers who reach them.

QuantumPath

An agentic media planning and buying platform built for traders, by traders.

John Nardone

CEO of JWX.

Jeff Hirsch

CEO of QuantumPath.

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What they’re saying

“Since the invention of the original JWPlayer, JWX has been committed to continuous innovation. Agentic technology is just the newest frontier. For agencies and advertisers, Quantum Path delivers dramatically faster, more accurate campaign execution and control across every major buying platform, without having to replace a single tool they already rely on. Combined with our publisher network and the behavioral signals it generates, advertisers will benefit from increased working dollars and stronger ROI.”

— John Nardone, CEO of JWX

“In 2025, QuantumPath addressed agency requirements to orchestrate fully-agentic campaigns across multiple DSPs. Today, the platform supports more than 12 of the 14 critical media workflows identified in the IAB's 2025 State of Data Report—spanning campaign setup, pacing, anomaly detection, optimization, and unified reporting. Since April 1, 2025, we've supported 233 campaign setups and governed 381 live campaigns across more than a dozen advertising platforms. Partnering with a company like JWX gives us the scale, resources, and global footprint needed to take this capability to the broader market.”

— Jeff Hirsch, CEO of QuantumPath

What’s next

The partnership between JWX and QuantumPath is expected to accelerate the adoption of agentic ad buying technology across the advertising industry, as more agencies and advertisers seek to streamline their programmatic campaigns and improve efficiency.

The takeaway

This agreement highlights the growing importance of agentic technology in the programmatic advertising landscape, as agencies and advertisers strive to reduce manual processes, minimize errors, and gain more granular control over their campaigns across multiple buying platforms.