Genius Sports Appoints New Chief Marketing Officer

Tony Marlow takes on the role as the company looks to expand its marketing efforts.

Apr. 9, 2026 at 1:35pm

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A minimalist studio still life featuring a laptop, microphone, and sports trophy, representing the intersection of sports, technology, and marketing.Genius Sports' new Chief Marketing Officer takes the helm as the company looks to elevate its brand and marketing efforts in the sports technology industry.NYC Today

Genius Sports, a leading provider of sports data and technology solutions, has announced the appointment of Tony Marlow as its new Chief Marketing Officer. Marlow brings extensive experience in the sports and technology industries to the role, which will see him leading the company's marketing strategy and initiatives as it looks to grow its business.

Why it matters

The appointment of a new CMO at Genius Sports signals the company's focus on expanding its marketing efforts and brand presence as it continues to grow its sports data and technology offerings. Marlow's expertise in the industry is expected to help drive the company's marketing and customer acquisition efforts.

The details

In his new role, Marlow will be responsible for overseeing all of Genius Sports' marketing activities, including brand strategy, advertising, content creation, and customer engagement. He will report directly to the company's CEO and work closely with the executive team to align marketing with the overall business objectives.

  • Genius Sports announced the appointment of Tony Marlow as Chief Marketing Officer on April 9, 2026.

The players

Genius Sports

A leading provider of sports data and technology solutions.

Tony Marlow

The newly appointed Chief Marketing Officer of Genius Sports, bringing extensive experience in the sports and technology industries.

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What they’re saying

“I'm thrilled to be joining the Genius Sports team and look forward to leveraging my experience to drive the company's marketing efforts and help accelerate its growth.”

— Tony Marlow, Chief Marketing Officer

What’s next

Genius Sports is expected to provide more details on Marlow's specific initiatives and priorities in the coming weeks as he settles into his new role.

The takeaway

The appointment of an experienced marketing executive like Tony Marlow signals Genius Sports' commitment to strengthening its brand and marketing capabilities as it continues to expand its sports data and technology offerings.