Taboola's DeeperDive AI Answer Engine Reaches 7 Million Monthly Users

The generative AI tool has quickly become a popular part of the open web experience, driving high engagement and advertiser conversion rates for publishers.

Apr. 8, 2026 at 8:56pm

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A highly detailed, glowing 3D illustration of a futuristic data center or AI server infrastructure, with intricate digital components illuminated by vibrant neon lights, conceptually representing the advanced technology powering Taboola's DeeperDive AI engine.Taboola's DeeperDive AI engine is powering a new era of interactive content discovery across the open web.NYC Today

Taboola today announced significant growth for DeeperDive, its Generative AI 'Answer Engine' that is now reaching nearly 7 million monthly active users across many of the world's top publisher sites. DeeperDive has seen rapid adoption since launching in late 2025, transforming publisher content into an interactive discovery experience and meeting reader expectations for deeper exploration of topics they care about.

Why it matters

DeeperDive represents a new frontier in AI-powered content discovery, allowing publishers to tap into reader interests and behaviors in unprecedented ways. By integrating this generative AI tool, publishers can drive higher engagement, content discovery, and advertiser performance compared to traditional recirculation models.

The details

DeeperDive has seen impressive user growth, with around 1 in 6 readers engaging with the tool on publisher sites. This deeper level of interaction not only increases content discovery, but also leads to some of the highest advertiser conversion rates across the Taboola network. For the first time, editorial teams can also access insights derived from millions of reader questions to inform their coverage and homepage decisions.

  • DeeperDive launched in general availability in late 2025.
  • DeeperDive is now reaching nearly 7 million monthly active users.

The players

Taboola

A technology company that provides performance advertising solutions and powers content discovery across the open web.

DeeperDive

Taboola's Generative AI 'Answer Engine' that transforms publisher content into an interactive discovery experience for readers.

Adam Singolda

CEO of Taboola.

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What they’re saying

“Publishers love DeeperDive because it brings the AI revolution directly into their own environments, enabling readers to ask questions, have conversations, and discover trusted content in entirely new ways.”

— Adam Singolda, CEO of Taboola

“I believe the AI landscape will ultimately be defined by two models: subscription LLMs and ad supported LLMs. With DeeperDive, we have the opportunity to build the largest ad supported LLM for the open web, one that is free for publishers and free for users, creating a powerful new supply opportunity for advertisers and a meaningful new revenue stream for publishers.”

— Adam Singolda, CEO of Taboola

What’s next

Taboola plans to continue expanding DeeperDive's global availability, with the technology soon to be offered in French, German, Hebrew, Japanese, Korean, and Spanish.

The takeaway

DeeperDive represents a significant advancement in AI-powered content discovery, allowing publishers to deeply engage readers, drive higher content consumption, and unlock new revenue streams through enhanced advertising performance. As the AI landscape evolves, Taboola is positioning DeeperDive as a leading ad-supported generative AI solution for the open web.