Madison Square Garden Partners with Impossible Foods

The iconic New York arena and sports teams select Impossible as their official plant-based burger provider.

Apr. 8, 2026 at 4:00pm

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Madison Square Garden Entertainment Corp. has announced a new partnership with Impossible Foods, naming the plant-based protein company as the official provider of plant-based burgers for the world-famous Madison Square Garden arena, as well as the New York Knicks and New York Rangers sports teams.

Why it matters

This deal represents a significant milestone for Impossible Foods, further expanding the reach and visibility of its plant-based products in one of the most high-profile venues in the world. It also signals growing consumer demand for sustainable, meatless options at major sporting and entertainment events.

The details

Under the new partnership, Impossible Foods' plant-based proteins, including the Impossible Burger, will be featured throughout Madison Square Garden, the Hulu Theater at Madison Square Garden, and the teams' home games. Fans will be able to purchase Impossible menu items at concession stands and premium dining areas.

  • The partnership was announced on April 8, 2026.

The players

Madison Square Garden Entertainment Corp.

The company that owns and operates the iconic Madison Square Garden arena, as well as the New York Knicks and New York Rangers sports teams.

Impossible Foods

A leading plant-based food company known for its Impossible Burger and other meat-free protein products.

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What they’re saying

“We're thrilled to partner with Impossible Foods to bring their delicious plant-based burgers to Madison Square Garden, the Knicks, and the Rangers. This aligns with our commitment to providing our fans with a wide range of high-quality food and beverage options.”

— Andrew Lustgarten, President, Madison Square Garden Entertainment Corp.

“Madison Square Garden is an iconic venue that hosts some of the most exciting events and passionate fans in the world. We're honored to partner with MSG and bring the Impossible experience to this legendary stage.”

— Dennis Woodside, President, Impossible Foods

What’s next

Fans can expect to see Impossible Foods' plant-based menu items available at Madison Square Garden, the Knicks, and the Rangers starting in the 2026-2027 season.

The takeaway

This partnership represents a significant milestone for Impossible Foods, further expanding the reach and visibility of plant-based meat alternatives in the sports and entertainment industry. It also highlights the growing consumer demand for sustainable, meatless options at major venues.