Lippe Taylor and twelvenote Rebrand as /prompt

Independent agencies unite under the /prompt name as a single, integrated agency.

Apr. 8, 2026 at 12:21pm

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Lippe Taylor and twelvenote, two independent agencies, have announced they are rebranding as /prompt, bringing their capabilities together under one integrated agency. The move builds on an operating model the agencies began developing in 2023 with the initial launch of /prompt as a joint venture designed to enhance their offerings using augmented intelligence and technology.

Why it matters

The combined agency, a 10x Agency of the Year winner, aims to help brands navigate increasingly complex marketing and communications challenges by outsmarting, outpacing, and outdoing the competition through a unified model that integrates data, strategy, creativity, and media under one AI-augmented system.

The details

As the Lippe Taylor and twelvenote model evolved, the firms increasingly operated as one integrated organization, ultimately leading to the decision to officially unite under the /prompt name. The new agency will continue to operate as an independent, management-owned firm led by CEO Paul Dyer and an experienced leadership team.

  • The agencies began developing the /prompt operating model in 2023.
  • The /prompt joint venture was initially launched in 2023.
  • The official rebrand to /prompt was announced on April 8, 2026.

The players

/prompt

The new integrated agency formed by the merger of Lippe Taylor and twelvenote, a 10x Agency of the Year winner with decades of experience helping brands build influence, demand, and reputation.

Paul Dyer

The CEO of /prompt, leading the newly integrated agency.

Patrick Burke

The Chief Financial Officer of /prompt.

Sarah Dembert

The Chief Client Officer of /prompt.

Seth Duncan

The Chief Science Officer of /prompt.

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What they’re saying

“Lippe Taylor and twelvenote have spent years helping brands navigate increasingly complex marketing and communications challenges. What we're seeing is a growing gap between what brands put into the world and what actually resonates with customers — and when that gap exists, increasing investment doesn't solve the problem — it amplifies it. Yet too often, when something doesn't work, the default response is still to spend more. /prompt is built on a different belief: outsmarting the market beats outspending it any day of the week.”

— Paul Dyer, CEO of /prompt

What’s next

The newly integrated /prompt agency will continue to operate as an independent, management-owned firm, led by the experienced leadership team that has guided the agency's evolution.

The takeaway

The rebrand of Lippe Taylor and twelvenote into the unified /prompt agency represents a strategic shift towards an integrated, technology-driven approach to marketing and communications, with a focus on outsmarting the competition through data-driven insights, creative ideas, and measurable commercial impact.