Scott+Scott Investigates MediaAlpha Directors for Breach of Duties

Law firm probes potential shareholder damages from FTC settlement

Apr. 6, 2026 at 12:10pm

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Scott+Scott Attorneys at Law LLP has launched an investigation into whether certain officers and directors of MediaAlpha, Inc. breached their fiduciary duties to the company and its shareholders. The investigation follows MediaAlpha's $45 million settlement with the Federal Trade Commission in August 2025 over allegations that the company misled consumers about health insurance quote services.

Why it matters

As a publicly traded company, MediaAlpha has a responsibility to act in the best interests of its shareholders. This investigation aims to determine if the company's leadership failed in that duty, potentially causing financial harm to investors.

The details

According to the FTC's complaint, MediaAlpha would use advertisements and websites claiming to provide health insurance quotes, but would instead collect consumer information and sell it to telemarketers rather than actually providing insurance services. The $45 million settlement resolved these allegations.

  • On August 6, 2025, MediaAlpha announced it was settling claims with the Federal Trade Commission for $45 million.

The players

MediaAlpha, Inc.

A publicly traded company that operates an insurance and financial services marketing platform.

Scott+Scott Attorneys at Law LLP

A law firm that has launched an investigation into potential breaches of fiduciary duty by MediaAlpha's directors and officers.

Federal Trade Commission (FTC)

The U.S. government agency that alleged MediaAlpha misled consumers about its health insurance quote services and reached a $45 million settlement with the company.

Joseph A. Pettigrew

The attorney at Scott+Scott leading the investigation into MediaAlpha.

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What they’re saying

“By contacting us, we will let you know your rights as a MediaAlpha shareholder, and how the process works and what you can expect.”

— Joseph A. Pettigrew, Attorney

What’s next

The judge in the case will decide on Tuesday whether or not to allow the FTC settlement to be finalized.

The takeaway

This investigation highlights the importance of corporate accountability and the need for public companies to uphold their fiduciary duties to shareholders, even in the face of regulatory action. The outcome could have significant implications for MediaAlpha's future and investor confidence.